Things to Know More About Blogger Outreach
If you are looking to promote your brand or business, are you trying to reach influencers? Quite often this is a difficult task that does not promise any results. Worry not, this definitive guide to blogger outreach helps you achieve the growth and reach you have always aspired for your brand.
What Does Mean by Blogger Outreach?
Blogger outreach (also called influencer marketing) is when businesses reach out to bloggers to promote their brand in exchange for a fee or free stuff. The business generally supplies the blogger with samples of its merchandise for the blogger to post a review on it or host a giveaway with the samples as prizes — sometimes both.
Is Your Business Compatible with Blogger Outreach?
You might have come across incidents in news that creates a sour impression about bloggers — whether it’s because of fake influencers fooling businessmen or the hotel that banned all bloggers because one of them demanded free accommodation. The mainstream media portrays bloggers as just privileged millennials who possess no work ethics.
But of course, the reality is not so troublesome. While the blogging industry is mostly infested with people in their 20s and 30s considering it is still an infant industry, there are still a lot of bloggers who are in their 40s and 50s with their names to some great blogs.
It is not untrue that certain bloggers can be bothersome. But some waiters can be difficult, some car dealers can be difficult, and some plumbers people can be difficult. Similar to anything else, it is about digging up the people who suit you and your preferences best. If you select good bloggers and implement them smartly, bloggers can play a crucial role in your outreach campaign.
Benefits of Blogger Outreach
Blogger Outreach produces benefits of all kinds of strategies you implement in your outreach campaign. It makes the bloggers you reach out to gain value, influence their readers, and eventually boost your website. If you think blogger outreach is all about sending emails to people about your brand, think again. This is not yet another strategy that will make your business resemble that of a spammer. Sure, sending emails is a part of blogger outreach but it does so in a way that does not endanger your credibility.
Think about it this way
You deal in good products and services, merchandise, or some stuff you want people who seem curious to know further or consume it. To wrap your product with a bow tie, making it look like a surprise and something fun has been the core of digital marketing since its early days. However, you do need social media shares, links, and a lot more digital marketing gizmos to propel your promotion. The typical hurdle most businesses face is when they decide to send mass emails. They might descend on an impractical view that the internet is waiting to endorse and consume their content through a natural link. They send mass emails and optimistically wait for a massive response that never arrives. The following day, their inboxes are often filled with emails from their recipients that share the common “Not interested” or “Don’t send any more emails.” This is not blogger outreach, which is a lot more effective and structured.
Types of Blogger Outreach
Sponsored Posts
A blogger writes and publishes posts in exchange for a fee, with mentions and links associated with your business. The fee charged for a sponsored post relies on how popularity and influence the blogger possesses, as well as the kind of post you intend to promote. Always decide on what you want to achieve through the promotion and how you want it to happen. Your terms and requirements should be well-defined for the blogger to post without any creative differences or such other setbacks. A blogger is supposed to always declare when they are promoting stuff for money through a disclaimer stated at the end of the sponsored post.
Product reviews
A different, less expensive strategy is to provide the blogger with a sample of your merchandise or product in exchange for a review, whether in the form of photos or a video, or a blog post through their social media. No one says no to free stuff so bloggers usually respond amicably that they are delighted with your choice before they have even tried your product. Moreover, if they love what they get, they are sure to tell the world.
Product features
A product feature is almost like a review. But, instead of a typical review, your product will be featured in a post through a wider topic of discussion. For example, a travel blogger might post about their vacation to Spain and feature a mention about their awesome backpack from your brand.
Giveaways
Hosting a giveaway is hugely efficacious for both blogger and brand. The idea revolves around your brand sponsoring your product as the prize with the blogger arranging the competition — which might be an upload on YouTube, their blog, or any other platform. Nevertheless, giveaways provide great exposure and online coverage.
Blogger Outreach Best Practices
There are several methods and approaches to blogger outreach, but the practices listed below must be kept in mind if you are just getting started.
- Select bloggers with care
You should not partner with anybody who offers you a free tweet about your company or brand. Influencer marketing produces results only if bloggers you employ are relevant to your business and have enough game to influence with a strong impression.
- Write articulate and concise messages
Famous bloggers are the ones who produce sure outreach boosting and they receive hundreds if not thousands of requests every day. You need to make sure you manage to impress and grab hold of their attention with your email with a catchy subject line. Once you manage to establish a conversation, you can provide the details.
- Always emphasize your USP
If you are selling a revolutionary product or service that is unique, your pitch might just be selected. Although you are one of the many businesses doing so, if you emphasize your Unique Selling Point (USP), you are sure to get the blogger on board with your idea. A USP usually revolves around how your product or service is unique.
- Build relationships that will last
You should be precise and clear about your offer and what you expect the influencer to perform and how to do so. Forming a lasting work relation with bloggers is a worthwhile and affordable tactic to rocket your traffic and leads.
A Final Word
The key to a fulfilling blogger outreach campaign reveals when both the business and the blogger manage to prosper. Your digital marketing campaign will descend you do not add some incentive to it. Although that involves a certain product compensating as prizes, rest assured, anything that adds to the blogger’s reach and influence will act as a lustrous penny to a magpie.
