Content in the Networked World
A significant trend vital to the future of the online content industry is that of growing bandwidth. While network architectures are introduced and die out, cables are laid underground and pulled out, and technology costs rise and fall, the speed of connections and bandwidth is only going to increase.
And given its potential as a lucrative distribution channel, broadband is a notable venue for online media companies to tune their business models and experiment with new solutions in the ever-evolving electronic domain.
The capacity that broadband allows is substantial enough to try out rich content. However, it is not that significant or robust enough when it comes to transferring high-value copyright content securely. Given the many concerns surrounding content piracy and intellectual property protection, these issues will only become more intricate and elaborate with time and the rapid increase in bandwidth.
Whenever a new delivery platform comes into play, everything that has been before it starts to change as well. Modern networks, capabilities, and formats give rise to new tools, such as ebook readers and devices that further introduce new formats in its wake.
With the introduction of displays and accessories, we have seen the change in how users and readers consume content. While in the past, PDF and text formats were ubiquitous, today we have a range of ebook formats such as EPUB, MOBI, in addition to PDF and Word documents.
The lifecycle of content
Today content has many lives. It starts as an initial online work. It can then be reused as a repacked, regenerated and re-demonstrated asset that can be further redistributed, applied, and experienced in several formats and across venues and almost on a practically unrestricted number of devices and displays. The implications of your ebook content lifecycle can be immense. For instance, you may produce a single online book, and it could become a franchise by breeding into diverse, successful offerings.
And this is where copy protection comes into the fore; digital distribution in piracy does not impact just the first copy of your book, it also threatens the revenue and profitability from the entire stream and flow of your sequels and other online releases.
Excellent bandwidth and universal networks, displays, and devices are the very basis of the evolution and revolution of communications. It ensures you have instant and worldwide reach.
You stand to benefit from local kinship and neighborhood acquaintance with the immediate launch of your creative work. However, the problem of piracy has prevented content owners and producers from taking advantage of the numerous opportunities yielded by digital distribution.
As the single biggest impediment to digital trade today, Internet piracy can single-handedly decimate the livelihoods of large corporations and small content creators.
How ebook DRM helps
In piracy, once a digital copy of creative work or an ebook is created, the material is put on the Darknet. This content then becomes accessible to users across the world through peer to peer services the moment that the copy is pirated and saved on a person’s hard drive. And when these copies reside on home hard drives, peer to peer services can access them and share them with millions of other unpaid readers.
With ebook DRM, you can prevent access to content without your authorization. This robust and proven ebook security technology saves you money by preventing loss through piracy and ensures your revenue streams are secured by establishing that people who wish to access and read your content are required to pay. Besides, it also lays down explicit terms and conditions to the consumer, although they may not appreciate it.
If you are looking to monetize your content, you must protect it and ensure it is secured. The heart of an ebook DRM system is to establish the conditions to reveal and display the content.
The security system identifies your protected content and specifies the rights of both the reader and you, as a copyright owner. Ebook DRM systems can be integrated with security measures that enforce these terms and conditions. Besides, they also integrate with payment mechanisms that offer the authorization to consumer content.
In simple terms, ebook DRM defines the rules of engagement between you as a content producer and your content for commercial activities involving your intellectual property. Ebook DRM ensures that your ebook content remains protected at all times – regardless of the marketing platform you decide to sell it on.
Having put in a significant amount of time and effort into your creative works, the last thing you need is to have your books stolen. If your livelihood depends upon the sale of your ebooks, you need to ensure that ebook DRM exists on your copyright works to prevent infringements and ensure you receive your due.
