How Customer Enablement Strategies are Driving Sales in this Technology-Driven Era
This is the new ‘tech norm’ in this smart technology-driven world that few can ignore or shy away from. Yes, you guessed it right! I’m talking about “Customer Enablement”, its processes, implementation, incorporation, functioning, and advantages it offers to your sales team that directly interacts with customers, and also to the customers or clients as a whole that is the final recipient of your products & services. As customers are the backbone of every business or organization, you need to ensure that they’re fulfilled at every stage of the customer life cycle through a well-strategized approach. First, let’s understand the crux of the matter, to begin with.
What is Customer Enablement?
Well, customer or client enablement is the overall strategy to enhance customer or end-user experience. It is carried out by providing buyers with the right internet tools, especially On-App videos, and all the necessary assistance they require to use your product. In this way, you can ensure that your customers are 100% satisfied, stay loyal, and come back to you.
In the operational arena, customer enablement can constructively empower your sales force team or customer engagement group to help buyers understand your products & services through creating and delivering on-app videos that educate your buyers about your niche and company offerings. It is basically a maneuver to embed your business solution into your customer’s mind.
Why Customer Enablement?
For the success of any business organization in this world, customer loyalty and satisfaction are the keys. This is quite integral to SaaS, as well as a lot of subscription-based entities that solely depend on subscription renewals to sustain their company’s growth model. Therefore, it becomes imperative to maintain customer loyalty, in order to make them come back. In simple words, create repeat customers. This is how any sales/marketing team or a customer-centric business or organization is able to achieve success, growth, sales, and eventually, revenue, which is the ultimate goal. With a well-thought-out customer/client enablement strategy, your online-dependent business is bound to scale new heights.
The immediate and visible results of Customer Enablement On-App videos are:
- Making your customers more engaged and knowledgeable
- Helps in driving increased sales
- Enabling a company’s sales team to handle two-fold more accounts
- Save time & effort, which otherwise would have been spent on Zoom sessions
- Streamlining and easing the onboarding process by almost 50% through engaging videos
- Improve products & services knowledge via On-App videos
How can Team “Guidde” Help?
With ‘Guidde’ as your technology partner for driving sales, increasing customer engagements, improving user experience, and promoting your brand to end-users, it can definitely turn out to be a game-changer. Especially for a dormant lying business, which is suffering as a result of low customer engagement through a dedicated sales/marketing team? One such specialist partner agency can help provide full technical support to remote and hybrid sales teams, by helping them put their know-how & sales expertise into action by creating video content for any software or platform. This is how improved customer interaction is achieved.
How do Customer Enablement and Sales Go Hand-in-Hand?
As a matter of fact, sales & customer enablement are the two sides of the same coin, which is presented in a different context. On one hand, sales enablement ensures that your sales team has the proper training, assistance, guidance, and video content to generate new accounts and close deals successfully, whereas customer enablement recreates the same strategies, but only for the customer and not the seller. Once a contract is won and a deal is closed, onboarding and post-sales marketing initiatives are activated. These two functions ensure a favorable user experience throughout the customer life cycle.
And, with the help of a sales & customer technology partner like “Guidde”, you can now think of sharing your knowledge with your customers, business partners, and sales teams, after creating a video playbook. Now, it is possible for your company’s sales team to record their organizational video and voice on any App, or by editing existing video recordings of your company’s products & services. Such video playbooks can be automatically tagged and can be constructively used by your team members, sales & marketing representatives, customers, vendors, end-users, and business partners over any App, software & online tool.
A Few Customer Enablement Best Practices
- Empowering, Educating, and Making Customers Knowledgeable.
- Educating End-Users.
- Growing or Enhancing Your Business Community.
- Offering Dedicated Support.
- Incorporate or Implement Customer Feedback and suggestions.
Empowering your Customers
It is no hidden secret that empowering your customers is an investment for the future. It is by incorporating the best industry practices mentioned above, that you can now think of building a robust client enablement engine model that would not only ensure 100% customer satisfaction for your brand, company, product & service but achieve customer loyalty for years to come.
Today, with the help of specialist technology partners like “Guidde”, you can now share your content and configure your spaces through highly engaging, user-friendly, and interactive videos about your brand and company offerings. With personalized playbooks having informative video content, you’re now able to share your company’s knowledge with your prospects, so that they become interested in your offering(s), eventually converting into customers. In this way, generating more leads and driving sales for your company is now a cakewalk. In layman’s terms, it is to enable your customers to instantly access the knowledge they require, without having to leave the App, which they are currently on. Sounds interesting, right?
Final Words
To sum up, it needs to be understood here that all your buyers and customers require highly engaging content (On-App video or voice) to support their ‘instantaneous’ buying decisions and become loyal customers. Therefore, it becomes imperative for your sales team and business marketing representatives to get easy access to the latest and highly efficient video content that can be fully customized according to your company’s requirements. One such customer enablement content and sales strategy helps increase conversion ratio, enhance customer satisfaction (C-SAT) index & scores, and increase customer loyalty towards your brand. This is how a client enablement program and strategy helps a company’s sales team find content easily and get all the technical guidance on how to effectively utilize the content for maximizing sales, leads, and conversion rates.
