Digital Marketing is a technique of promoting business or website through technological means that ultimately leads to the presence of the website on to the web. Digital platforms are being increasingly used by businesses now a day and people are also getting involved in this digital marketing structure. Digital is a term that can be further categorized into fields or we can say that there is a number of ways in which digital marketing can be done. A digital marketing expert has excelled in all the fields and has gained expertise in a single field. A full-fledged Digital Marketing Course must cover the following aspects of DigitalMarketing.
Digital Marketing Concepts and Course Contents are Following
Search Engine Optimization
SEO is a strategy of using, manipulating, and modifying keywords in order to attract the quantity and quality of visitors. SEO is a practice done to keep the presence of the website in Top search engine SERP (Search Engine Result Pages). It refers to the usage of keywords in such a manner that it is likely to be searched by the users.
Search Engine Optimization can broadly be categorized into two types
- Off-Page SEO
- On-Page SEO
Social Media Marketing-
Social Media is a well-known term with everybody nowadays. You can find a person of any age group accessing social media platforms for entertainment. So, it can prove to be the best source of marketing for business. It refers to enabling the digital presence of a website on the web. It is very helpful to practice for making business success.
The aspects that are covered on Social Media Marketing includes
- Social Sharing
- Social Bookmarking
- Blog Commenting
Affiliate Marketing refers to promoting other products and brands in order to earn commission over every sale. It is done to increase the market and outreach of the product at the global level. The affiliate marketer does so in order to earn profit from every sale. The affiliate links are provided by the owners of the business to keep track of sales by the affiliate marketer.
Email Marketing is promoting or sending commercial messages to existing and new customers. This practice is done to keep the existing customers updated about the new offers, sales, launch of new products, etc. This is a good source of broadcasting the same message to a large audience. In the email marketing concept, you will be taught to make a successful and impactful email campaign that contributes a little to your company’s success.
Pay Per Click(PPC) Advertising-
Pay Per Click Advertising is done to buying visitors for a website rather than expecting it organically. In this the advertisers pay the total amount of money depending upon, the number clicks that by the user on its advertisement. The position on which the advertisement will be shown is depended upon the bidding done by the advertiser. That bid amount affects the placement of the ad. It can mainly be divided into three types-
- Display ads
- Shopping ads
- Text ads
In its course concept, you will get to know about the various ad tools. The most popular is the Google Adwords Course.
Content is the core element of any website. It is strategic marketing that is basically focused on publishing relevant accurate and attractive content to the users. The content must reflect the purpose and topic of the website. It must be stuffed with the relevant keywords that help in the high indexing of the websites. During your course to content marketing, you will come up with the tips and tricks to writing effective content.
YouTube Marketing is the second most used search engine. If you are able to crack the right keywords for your video then YouTube Marketing can prove to be very beneficial for your business.
In your YouTube Marketing course, you will get to know about the different types of YouTube Marketing, benefits and how you can earn money from YouTube Marketing.
Web Analytics refers to the analysis of the website report. There are various tools provided by the search engines for the analysis of the website like Google has provided a tool naming Google Analytics. It provides you the full measured report of your website in weekly and monthly reports. The visitors on your websites, new visitors and repeated visitors record, the bounce rate of your website, the geographical area from where most of the visitors are coming and many more analysis that is required.