Digital Marketing

Grow Your Company (Entrepreneurial and Marketing) Through Digital Marketing

Digital Marketing

It is sort of unimaginable to disregard the internet in our everyday lives because it is full of information that we are looking for. Similarly, it is full of digital marketing tools that are helpful for growing companies and especially entrepreneurs. It is extremely important to establish an online presence with a good digital marketing strategy that will lead you to the right path. 

Digital marketing can help a person build a reputation, expand the business, and even get more customers.

Here are some of the best tried and tested ways to grow a company through it; 

Shaun Lee and Aman Natt are 2 serial entrepreneurs, traders, and mentors to many globally. Having started 3 businesses (AstroFX, EverythingFX, and Cryptonary) they have cracked the secret to grow and scale businesses without spending any money on marketing which is impressive. 

When they created their first business, they had no marketing budget and therefore had no choice but to be creative with their marketing. They had to think differently to their competitors who had all been trading for 5 to 10 years and had endless funds set aside for marketing campaigns -but they didn’t so they had to work smarter.

In order to understand what their clients wanted, they placed themselves in their shoes. They wanted to comprehend what grabbed their attention, what was it that stuck in their mind after seeing something, and what channels were the most effective for our target market. Having brainstormed for weeks, Lee and Natt realized YouTube was the ideal platform and therefore embarked on their journey; they created a YouTube channel, purchased a £400 camera, and figured out how to edit videos online. 

Once they started creating content on YouTube, they then ventured into other social media platforms which shared more insights into their personal lives and helped connect with their followers. Having built themselves up on various social media platforms, they could create a high level of engagement and this allowed them to understand their clients. This, in combination with a lot of persistence, helped them gain the edge they needed, best of all; all their audience is organic and had found them because they were interested in trading.

Advice to anyone who doesn’t have a marketing budget is to:

  1. Create a brand (Personal as well as Business), something which stands out from the shelves. Don’t be afraid to be bold, bold is what makes you remembered. Always create your personal brand as well as your business brand, represent yourself well and put your name on everything!
  2. Understand your audience, always place yourself in the customer’s shoes, understand what they want, what they need, and what they are willing to pay for it.
  3. Establish engagement, with the use of Personal Branding, this becomes simple! People buy into people and if they invest in you, they will invest in your company. In our opinion, personal branding is key for marketing in the future.

Start blogging religiously 

You can engage and influence your customers to use your services and products by starting a blog. It could be a part of the website or on its own. Hiring a team of content writers is a good idea that can make it professional and persuading as there should be no compromise on the content.

Since it is the right place to share your views, talk to people about your business, it helps to build a reputation as well. it is an amazing platform for communicating with your customers and getting their feedback. You are supposed to get your word out thereby showing how unique you are through good communication. 

Make a Social Media Presence

Establishing a social media presence is a win-win situation as everyone is literally online all the time! Your company or business will be visible to millions of people if it’s present on Twitter, Google+, Facebook, or other social media networks. Showcase your business to all the potential customers by being active here. It is imperative that a steady flow of communication is maintained with the current customers along with learning feedback from the potential ones. 

Understand Search Engine Optimization 

It’s true that SEO can be frightening but it is more powerful if you learn it the right way. Companies who teach to use link schemes to trick Google will only produce short-term results and not long-term. Knowing that there’s no point in such shortcuts. You must put time and effort to see the results you want. One of the biggest mistakes people often do is spam the keywords. Pay homage to search engines and create original content. Whatever you convey must be unique, insightful, engaging, and holds value. 

Use LinkedIn

Introduce your business through LinkedIn and add its link to the profile description. This way, you are passively marketing. This is a great strategy if you have a lot of connections there. Don’t wait and start posting as you may also be able to reach larger audiences if the posts get viral. Try to collaborate with other entrepreneurs and reach out to other businesses. Tell stories, talk about your journey and engage constantly. The better the stories, the more potential you have for going viral. LinkedIn is hands down a perfect resource for growing companies that many of them do overlook at. 

Email Marketing Sequences

Email marketing sequence means automated messages that are sent to users once they have subscribed to the list. Build a relationship with subscribers by using an email sequence. It is important that you stay transparent and authentic rather than being fake or promising things that are not possible. Segment your list by using email responses. If a person has clicked on a link, you can tag him as a subscriber. Similarly tag people as a buyer who buys so you can identify the interests of the subscribers as well as buyers. 

Use Facebook ads with re-targeting

Facebook ads are one of the most powerful methods to market these days and there’s no denying that. The specific audience can be targeted and reached very easily. Relationships status, geographic location, age, preferences, and a lot of other things are ways to target them through the internet. However, it isn’t only about the click-traffic but of re-targeting through pixels.

You can install Facebook Pixel on the site and can build an audience with a pixel even if Facebook ads are not running. Facebook Pixel informs you about everyone who opens your site. This way, you can make custom audiences. You can market truck driving certification to people for example if you posted content related to how to drive a semi-truck and you then tracked visitors with the help of pixels.  

Create and market a lead magnet

Creating a great lead magnet is really effective and can have shocking results if presented to the right audience. One of the best ways to do this is by presenting a solution in the lead magnet once some problems have been identified. 

Ask yourself questions like why and what made you start this business? Why did you enter this field? What issues are consumers dealing with within your niche? You are likely to address solutions in the lead magnet once thoughtful pain points are sought and figured out. The lead magnet that you plan to build could be a video, a cheat sheet, a checklist, an ebook, or anything of that sort.

You are supposed to squeeze a page with sales copy to attract people towards you as it’s not only about the lead magnet. However, it does start from it so an improved and enhanced version of it is better for your business or company.

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