Smartphones and mobile apps have transformed the entire human life. According to Statista, the total number of smartphone users will cross 3.5 billion mark in 2020. This indicates that smartphones have become a go-to device for users to perform the majority of their tasks.
Along with smartphones, mobile apps are responsible for simplifying our lives. We are able to perform a wide number of tasks using these apps within a flick of seconds.
Considering the above facts, various businesses and brands have also released their mobile apps. Due to this, mobile app development has become a billion-dollar industry.
But the majority of businesses that enter into the mobile app industry, make a very critical mistake. They start the app development process without checking the actual cost of developing a mobile app. Also, they believe that mobile app development cost relies only on the developer.
But, this is not the reality. Mobile app development cost depends on a lot of things. In this post, we will list out some of the essential costs that you should consider before starting the development of your mobile application.
Hidden Cost of Developing a Mobile Application
Deploy your App on Relevant Store
After the development of the mobile application, you have to release your app on the relevant store so that it can reach potential customers.
Even though the cost of deploying a mobile app is not more. There is a fee required to list your app in the store.
Different stores charges differently. The fee to deploy your app on Apple App Store & Amazon App Store is $99 per year. While Google Play Store charges $25 as a one-time payment. However, the Windows app store charges $49 and $99 for individuals and company respectively.
Supporting Various Platforms
Various businesses that don’t have enough experience in the mobile development industry often consider that a native app can work on multiple platforms. However, it’s not like that. Different mobile platforms understand different programming languages.
For example, an app developed especially for android platforms can’t work in the iPhones and vice versa.
In case you want to deploy your app on multiple platforms then consider developing it on a cross-platform app development framework. By doing this, your mobile app development cost will be reduced.
Backend, Hosting & Server Cost
Mobile app development is divided into two processes, mainly front-end and backend. Front-end is what users see in your app. However, the backend is a hub of different technologies that make front-end to function properly.
Backend consists of a hosted web service or an API which organizes information between the app and its database.
For your app to function with ease, you have to store its data at someplace. Web server and the database can be hosted on a shared/dedicated server or a cloud server.
Here, the cloud server is the suitable choice, as you will be able to utilize web server/ API. If you have decided to go with a cloud server, then the cost of hosting will differ based on the size of the database and the service provider.
For every project, the development team will provide cost estimation based on the specifications. But, specifications of a project change every now & then.
The main issue is that various businesses miscalculate how these random changes affect cost. While entering in the world of mobile apps, businesses neglect these “small features”. What looks like a small change, may consume several weeks of your project.
For example, an entrepreneur found a great feature from its competitor’s app and made up his/her mind to add this feature to the app. Secondly, they either want a design change in the project or they found that they want to build a cross-platform app during the middle of the project.
Any change will increase the app development cost. This will increase your trouble if you have a lot of small changes throughout the entire project. Various businesses initiate the project by considering the cost estimation and don’t notice how small changes affect the overall budget of an app.
App Maintenance and Update Cost
After launching your app on the store, your work is not completed. You have to constantly resolve bugs, apply security patches, update the app as per the latest OS, provide customer support, add new features, etc.
Mobile app development is an easy process, but app maintenance and updates are really tough.
Quality Assurance and Testing Cost
Without proper testing, there is a strong chance that you will get a bad quality product. This will in-turn affect the overall user-experience. Hence, mobile testing is the most important process.
To ensure that your app works properly, you have to test it on different screen sizes, device types, OS versions, etc. All these factors have a great impact on the overall performance of an app.
After releasing your app on the store, don’t think that it will become successful within a few days or a week. Simply because your app has great features, this doesn’t mean that it will outrank other apps in the market and grab the user’s attention.
The potential customers should be able to see, download, and like your app. People wouldn’t be able to know about your app until you let them know. Here comes the role of marketing.
App Store Optimization is one of the most essential things to get organic traffic. For this, you have to include proper keywords into the text description, names, and screenshots.
Apart from ASO, you can also invest in paid marketing. Some popular channels for paid marketing include AdWords, advertising in different social platforms, email marketing, making guest publications for third party resources, and lastly paying for reviews on specific sites.
Here, we explained to you in detail about the various hidden costs that are involved in developing a mobile application. Lastly, we suggest to you to discuss all the costs with the development team before allocating your next project.