Digital Marketing

Top 7 Ways to Use Instagram Guides to Increase Reach

Increase Instagram Reach

Instagram Guides are a hybrid of carousels on Instagram and blog entries. They can be made from previously published posts, locales, or catalogs from either the creators or public accounts. Each guide has a cover picture, title, intro, and optional entry texts.

Traveling was the initial source of inspiration for Guides. However, owing to worldwide travel restrictions, Instagram decided to launch the feature with a health focus in May 2020. In November, Instagram increased its capabilities to encompass all users and topics.

Once created, guides appear in a new tab on a person’s or brand’s account and can be shared in Stories or private messages. However, owing to worldwide travel restrictions, Instagram decided to launch the feature with a health focus in May 2020. In November, Instagram increased its capabilities to encompass all users and topics.

Once created, guides appear in a new tab on a person’s or brand’s account and can be shared in Stories or private messages. Entries can be changed, added, or removed as desired by the account owner. 

Making an Instagram Guide: Step-By-Step Instructions

Step 1: To begin a new post, click the plus (+) icon.

You’d start your Guide in the same way you’d start any other post, by pressing the + button at the top (Apple) or bottom (Android) of your mobile device.

Please keep in mind that you cannot create a Guide on your desktop computer until you enable mobile mode in your browser.

Step 2: Select Guide from the drop-down menu

The final (and most recent) post feature on your list is a guide.

Step 3: Decide whether to launch a post, a location, or a product Guide

Based on your Guide type option, you will be asked appropriately.

Step 4: Come up with a title and a description

To begin your Guide, select a Post, Place, or Product and continue to add more as you go. After you’ve uploaded your first item, you may change the title and cover photo for the Guide.

Simply click the + Add button at the bottom of your page to continue adding new Posts/Places/Products.

Step 5: Insert content

As you add additional things to your Guide, be sure to give each one a title and an explanation (if you wish). A title is necessary, but depending on what you’re selling, an explanation for each item may not be required.

Step 6: Save the document as a draft or post it on your profile

You may store your Guide as a Draft at any moment and return to it later to finish it. However, even after you’ve published a Guide, you may always change it to incorporate new items.

To recover a Guide Draft, go to your profile’s Guides section and pick the list of draughts directly above your published Guides.

When you’re ready to publish, go to the bottom of your view and click the blue Share icon. And you’re finished!

Step 7: Present your Guide as a Story

After you’ve published your Guide, one quick approach to get interaction is to share it in an IG Story. If you have linked your Instagram and Facebook profiles, you will be announcing your Guide on both platforms. You can also post a link to your Guide or insert it on another website.

If your IGTV video gets a lot of likes, it will rank higher and be viewed by more people. MegaFamous offers you up to 50 free Instagram likes in their free trial. Get a forehand experience of their top-tier Instagram-like service with their free trial. No surveys or payments are needed!

Top 7 Ways to Use Instagram Guides to Increase Reach

1. Gift Guides

What better way to make the most of Instagram Guides than to create a gift guide? Whether it’s the holidays or Mother’s Day, producing a gift guide is a terrific approach to providing your audience with something they frequently seek around that time: gift ideas.

You may create an Instagram guide dedicated to your own items or a collection of products from other companies and small businesses in a few simple steps. Another excellent alternative is to collaborate on a gift guide and provide a particular coupon code for the featured goods.

2. Offer Resources

Guides were first created by Instagram as a method to highlight useful resources and health content. As a result, it’s no surprise that this is one of the most effective methods to utilize Instagram Guides for business!

Depending on your brand or business, you may gather a variety of materials on any topic you’re interested in. The sky’s the limit when it comes to Instagram tips and techniques and meditation materials. However, you should always consider brand strategy services, to sew the right “brand suit”, with taste and high quality.

3. Product Highlights

Using Instagram Guides to promote your items is an excellent method of curating and organizing material for your followers. You may arrange your items according to best-sellers, new releases, categories, or demographics. Furthermore, followers may quickly click the items to purchase them, resulting in a rapid and simple sales procedure.

4. How-to Guides & Tips

Have you ever wished to provide your followers with a comprehensive list of tips and tricks or a detailed how-to guide? You can now! With the Instagram Guides function, both businesses and creators are getting creative.

By curating these lists, you’re providing additional information that may motivate them to share your advice with their audience. When a user clicks on a post in the Guide, they are sent back to the original post. You may notice more interaction in some of your previous articles, which is a positive indicator for the algorithm!

5. Travel Guides

Instagram Guides are ideal for producing vacation inspiration guides, local treasures to explore, or accommodation suggestions. If you’re a travel company or influencer who travels regularly, travel guides are an excellent way to put this new feature to work. You may aggregate your previous entries in several areas and put some more material about each site.

6. Roundups

Monthly and yearly roundups are popular, so why not make your own with an Instagram Guide? You may make product roundups, monthly favorites, or even an annual roundup!

7. FAQs

Whether you’re an influencer, a content producer, or a small company owner, you’re probably bombarded with queries in the DMs.

If there are commonly asked topics, it may be worthwhile to create a guide on that subject.

A Roundup: What is the Future of Instagram Guides?

Because Instagram Guides is a new feature, the creative possibilities are limitless, and marketers are only now beginning to realize their full potential. It’s a smart idea to get started with Instagram Guides while the competition is still minimal, especially since Instagram often prioritizes new features.

There are currently no Instagram Guides metrics, and users cannot save Guides. Unfortunately, if you wish to visit it again in the future, this is a bit of a time-waster. However, when Guides gain traction, we anticipate in-depth statistics and a save option.

And, when additional authors provide Guides, look for their own dedicated page somewhere in the app. Whether it’s extending the life of your Instagram posts, emphasizing your items, or offering information, Instagram Guides provide a creative outlet for you.

The Instagram algorithm will prefer your account based on the level of engagement it creates. Likes have a significant role in this. If your account receives few likes, some of your posts may go unnoticed even by your followers.

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