Top 7 E-commerce Lead Generation Tips and Strategies
Lead generation strategies for an eCommerce site and other sites are not the same. So, if you are looking for lead generation strategies for non-eCommerce sites then these tips might not work for you.
A lead to your eCommerce business means someone interested in your products. The lead may come from ads or organic searches that landed on your website.
You should focus on target leads and marketing leads together to get the most out of it. Your target lead should be someone willing to buy your products and a marketing lead whose contact info you have collected and communicated through email for a future purchase. The main goal of eCommerce lead generation is to find your customers and bring them to your store.
E-commerce Lead Generation Tips and Strategies in 2024
1. Use Informative Content to Attract Customer
Not only blog sites, but eCommerce websites also need attractive content. It is not possible to write all the information on product pages. Instead, you can create a blog section and write about the product details.
If you search for a product like a dog food, in SERP probably you will find some sites that describe the best dog foods. Those sites are eCommerce sites, not any dog-related blog sites. Inside the content, they used links to their product pages. If the visitor finds something useful then he will click the link and buy the product.
It is easier to rank an informative blog page than a product page with thin content. So, this process takes more effort but it’s one of the best strategies to generate leads.
2. Use email marketing strategically
Collect a bulk list of emails from your target customers. Create your marketing message strategically.
Including your product review page inside the message can get the attention of the receiver. If you are selling some complicated product then using an explainer video link inside content might be very useful.
If possible, give them a coupon code with your mail.
Focusing on email collection is another important part here. Because you don’t want to bombard someone’s mail that is not interested in your products.
Availing a discount only for the subscriber can induce people to hit the subscription button. Send your upcoming product information also encourages people to be there on your email list.
3. SEO-friendly blog and product pages
Yes, still SEO matters. No matter how good your content is, if your content is not SEO optimized it will be difficult to rank. Probably you know about the optimization technique of a blog page, but you must learn how to do the same for a product page.
Take a closer look at the product title, URL, meta description, image alt text & product description. Use the keywords in these sections properly. Write a description that contains all the features of the product. Besides the main keyword, use semantic key phrases in this section properly.
Another key thing for a product page is the review section. A page with a review section has an impact on ranking. Also, it has a role in converting a visitor into a customer. Based on the review a person can decide to buy a product or not.
4. Create Google ads with extensions
When another channel can’t bring you the targeted customers, a well-researched campaign with an ad extension can do the task easily. By using an ad extension, you can add relevant products with the link.
If someone finds your ad, these extensions display more products from your store. If the visitor finds something, they are looking for then they can buy it by clicking the link on ad extensions.
To get the most out of it, you can use your most popular product link in the ad extension area.
5. Use of Remarketing Campaign
Sometimes you visit an eCommerce site and search for some products. After leaving the site you may notice the same product ads on other sites or social media channels. This is because the eCommerce site is running a remarketing campaign.
Those remarketing ads don’t send the lead to the site immediately. But it will increase brand awareness. If the customer thinks to buy the product later, he/she will be reminded of your brand.
Among the hundreds of websites, you must build your brand awareness and let them know about your website and products.
6. Avail the best discounts & other benefits
When someone is landed on your website, you need to offer something to stick them around. Some discount for the first-time buyer or a free delivery can be the best option here.
List your coupon codes on different coupon sites and other media channels like Facebook & Instagram. Getting leads from social media ads is easier than other channels.
7. Simplify the cart and payment system
Check the sales funnel to discover the cart abandonment rate. If you found a high abandonment rate then check if there is any problem with a cart or payment methods.
A simple cart system and different payment options can help customers to a hassle-free buying.
Allow users as guests but register them first before adding a product to the cart. Evan a user left from the cart; you will get another chance to follow up with them.
