Transactional SMS service: A need of this Era
We live in A Digital Era where all our comings and goings are capable of being processed by a single touch. We are just a click away from all our wants and needs. From buying to selling, texting to a meeting, traveling to staying all of this is available at our fingertips, while this is a great boon, it also comes with its own risks. The one-stop safer and secure solution is transactional SMS service.
A transactional SMS is one of many things and serves various purposes for different individuals based on their requirements. Companies can use transactional SMS to communicate with their employees, banks and other security services can use it as a security gateway, it can be a greeting message or a confirmation of purchase, and online platforms can use it as an offline verification source.
So, these transactional SMS services help make it safer, easier, and simpler for all customers or employees.
Why use Transactional SMS?
It is a service that can be used to work on an auto-generated basis where one could send a greeting, a verification message, a confirmation message, a thank you note or even an error prompt to the designated individual. Being an SMS it does have a better open rate than emails while it’s not that you can’t send an email it is more likely for an individual to open an SMS.
With the help of a transactional SMS, it could save more time and yield better relationships. The word transactional is self-explanatory, these SMSes are only sent as a part of a transaction and this could ideally be any type of transaction.
The Transactional SMS can bypass any security or restrictions thereby DND DND-listed contacts will also receive these transactional SMS. A transactional SMS is believed to carry sensitive or only required / relevant details. It would not entail or consist of marketing content.
Need for Transactional SMS
These SMS services are used by various organizations, brands, online platforms, and companies to send or convey important details that are non-marketing
- Helps with OTP to authorize access
- Helps with conformational messages of any due diligence
- For confirming orders placed
- To track the delivery and update shipments
- For any password reset assistance, these are vital
- To enable bank accounts and card information security
- It is significant to support the entire ticketing and booking process to ensure it is hassle-free
- Speeding up process with multiple customers for communication purposes
- Makes the accounts secure be it a bank or other free / paid subscriptions
Why Is It a Vital Process to Ensure Protection?
Due to its various end-to-end encryptions and software setups, it helps to protect all of an individual’s private information. This transactional service can save you the pain of identity theft, being robbed, being scammed, and well cheated.
Identity theft and bank account robbery from accounts would be way easier without the OTP and updates on account activity. It helps protect all private and sensitive data away from being misused.
How Does Transactional SMS Work?
One can easily send a transactional SMS with the help of various tools or software available in the market. It is based on workflows and tends to get activated by the automation in place.
The most important step is to understand one’s process and set up a work-flow pattern that gets initiated based on the trigger event. Each trigger has to be unique with relevance to the action with the required content in place.
Set the start of the flow, the respective trigger actions, and the message that needs to be delivered in case of the trigger.
Pro’s of Using Transactional SMS
If you intend to build a strong customer base with a good customer relation be it for a product/service or even updates this is the way to go.
- These SMS can be sent almost immediately.
- Time constraints do not apply to a Transactional SMS. Hence 24/7 service.
- Transactional SMS is not affected by the DND list as it can bypass the security. Thereby, granting unlimited access to any contact.
- Approval of any sort is not required to send a transactional SMS.
- One can customize the sender ID to whatever the entity chooses making it more attractive.
Conclusion
In building trust or credibility a brand or an organization will need to make itself familiar to its client/customer. By offering timely updates and much more stringent security policies it could enhance customer relationships. Customer relationships are vital to any business. A happy customer base makes for a profitable business.
