Why is SEO Significant When It Comes to Web Design?
Nowadays, people rely on the internet when searching for different types of information, mostly products, and services. This is the reason why many companies, businesses, both big and small, are working hard to establish a strong online presence. If you plan to join the online competition, you’re going to need a website representing your company or brand and contains all your products or services.
However, having a website doesn’t guarantee that your brand will be included in the top search results page of search engines. You need to be on that list since a lot of users use search engines before they make a purchase. While having a beautifully crafted website is a must, you should make it also a search engine friendly by incorporating basic SEO principles such as below.
Value of SEO
Web design and SEO should harmoniously work together to draw traffic to your website. Even if your website is attractive and dazzling, if it’s not search-engine friendly, people won’t be able to find and access your site. It is because search engines find it difficult to recognize what your website is all about. Integrating both off-page and on-page SEO practices is essential, so search engines like Google will be able to understand your website and include it in their search results. It makes your website an SEO compliant site. With this, search engines like Google can crawl your site easier and faster. Are you looking for a top SEO agency in Austin to handle your website and digital marketing needs? At Fahrenheit Marketing, they’ve got you covered.
Keywords, Link building and Content Marketing
Aside from making your website highly attractive, make sure that all your content is high-quality and SEO-friendly. During the development process, SEO on-page practices must be fully implemented. To do this, do in-depth research about specific keywords related to your business niche and according to what keywords your target customers are using whenever they use Google.
Once you have the list, apply it across your web content as well as in the title and metadata descriptions. Also, don’t forget to optimize all your uploaded images on the site and make them SEO-friendly as well. In this way, your site gets a better shot on getting into the top search engine results page.
Moreover, make sure that your contents are high-quality and avoid putting too much keyword on them since you might get penalized for keyword stuffing. Instead, use only 2-3 keywords per content and place them strategically. Study also on how you’ll be able to incorporate long-tail keywords since these types of keywords have low competition but offer high-number of searches.
Link building is a type of SEO off-page practice. It allows other high authoritative sites to link on your site to achieve better search engine rankings. However, one should take note that this process will require a significant amount of time, effort, and sometimes resources.
Reaching out to the owner(s) of authoritative sites is often difficult since most of them take 2 to 3 weeks to reply while some of them require payment for sponsored posts. This is why a lot of web owners hire Nashville SEO to do outreach for them and find those authoritative sites that don’t require payments.
Local SEO, on the other hand, is an excellent way for reaching out to those people who are searching for products or services near your business location. To do this, make sure to optimize your Google My Business listing and include all the necessary information about your business and your website.
Visual Appeal, Speed, and Mobile Compatibility
While visual appeal matters, don’t also forget about providing an excellent user experience by optimizing the functionality of your website. It doesn’t matter if your website is appealing to the eyes, but it takes a great time to load, viewers are more likely to leave your site and find another one. According to Google, a website should be able to load all of its contents in under 2 seconds, because otherwise, it will be impossible to keep people in your site.
Having a fast-loading website creates a positive impression. Also, make sure that your site is clean, clutter-free, easy to understand, and easy to navigate. Avoid placing too many ads, and pop-up contents as these can make it really annoying in the long run.
And more importantly, make sure that your web design is mobile responsive since most of your site visitors are probably using mobile devices like smartphones and tablets.
Conclusion And Contributor Credits
Incorporating SEO in your web design is essential if you want your website easier to be found by search engines like Google. Always make the user-experience a priority by optimizing not only the visual appeal but also your site’s functionality, navigation, and speed. Also, ensure that you consider the SEO practices we have mentioned above for a better chance of getting a spot in the search engines results page. Remember these practices help to determine SEO rankings. If you need assistance regarding SEO practices, Nashville SEO can help you.
Christopher J. Hanna is an entrepreneur known for founding Atomic Design an Internet marketing company that specializes in search engine optimization (SEO) and web design, as well as TSM Agency. He sold his first six-figure business at the age of 25 and has helped over 1,000 businesses over the years. He now consults other agencies and businesses in digital marketing.
