Meta Integrates AI Chatbot into Instagram DMs
Meta has introduced its AI-powered chatbot, Meta AI, to Instagram, expanding its presence across the company’s platforms. First launched in September 2023 and already integrated into Facebook Messenger and WhatsApp, this rollout to Instagram Direct Messaging was anticipated. Users have begun noticing the new feature, which allows them to interact with the chatbot as they would with a friend.
A Meta spokesperson explained to Engadget that their generative AI-powered experiences are at various stages of development and are being tested in a limited public capacity. This means not all users may see the feature immediately. According to TechCrunch, the first to report on this development, Meta AI appears in Instagram’s search bar, although some Engadget staff found it directly in the Direct Messaging search bar.
The capabilities of Meta AI are broad, from defining words and suggesting story headlines to generating images, such as dogs on skateboards. It can also recommend Instagram Reels featuring cats, demonstrating versatility in content discovery. However, Engadget noted that when asked for similar recommendations on WhatsApp, Meta AI provided Reels there as well, suggesting the chatbot’s functions are not unique to Instagram but rather part of a unified strategy across Meta’s platforms.
Meta AI also offers a wide range of potential actions, accessible through a hamburger menu within the chat interface. Whether users need suggestions for managing credit card debt, debating fitness routines, or learning travel hacks using points, Meta AI seems ready to assist.
This integration is part of Meta’s ongoing strategy to enhance user engagement across its suite of products by leveraging advanced AI technologies.
