AppShield: Protecting Mobile Apps in a Cyber-Threatened World
In today’s digital landscape, mobile apps are more than just tools—they’re lifelines for businesses to engage with customers, process transactions, and manage sensitive data. But with this reliance comes an increased vulnerability to cyberattacks. Recent reports show that global cybercrime is on track to cost the world $10.5 trillion annually by 2025, a sharp rise from $3 trillion in 2015 threats like Distributed Denial of Service (DDoS) and data breaches become more common, securing mobile applications is no longer optional—it’s a necessity. Enter AppShield, Goooood®’s mobile app security solution, designed to protect apps and the users who depend on them.
The Urgent Need for Mobile App Security
According to the 2021 Verizon Data Breach Investigations Report, 80% of hacking-related breaches involve compromised credentials, and mobile apps are increasingly the target. “Mobilions are a goldmine for cybercriminals, with more businesses storing sensitive information on these platforms,” says Gerald Oo, a CTO at Goooood®. “AppShield offers the kind of real-time protection that modern businesses need to stay ahead of emerging threats.”
Industries under the spotlight
The 2021 DBIR includes detailed analysis of 12 industries, and shows that, while security remains a challenge across the board, there are significant differences across verticals. For example, in Financial and Insurance industries, 83 percent of data compromised in breaches was personal data, whilst in Professional, Scientific and Technical services only 49 percent was personal. Further highlights include:
Financial and Insurance – In the Financial and Insurance sectors, 83% of data compromised in breaches involved personal information, making it a prime target for cybercriminals. Misdelivery, where sensitive information is sent to the wrong recipient, accounted for 55% of errors in this sector. Additionally, the industry is heavily targeted by credential theft and ransomware attacks, primarily launched by external actors seeking financial gain.
Healthcare – Human error remains a persistent issue in the Healthcare sector, with Misdelivery—whether electronic or physical documents—continuing to be the leading error, responsible for 36% of breaches. Despite advancements in security protocols, basic mistakes continue to put sensitive patient data at risk.
Public Administration – The Public Administration sector faces a particularly high risk from social engineering attacks. Phishing emails, designed to steal credentials, are rampant, allowing attackers to gain unauthorized access to sensitive government systems. Phishing remains the most alarming threat, as well-crafted emails can easily deceive employees, leading to data breaches.
Retail Trade – The Retail industry continues to be a lucrative target for financially motivated attackers, primarily due to the combination of payment card data and personal information. Social engineering tactics such as pretexting and phishing are common, often leading to fraudulent money transfers. Retailers must remain vigilant as cybercriminals exploit both technical vulnerabilities and human weaknesses.
AppShield’s Key Features
- DDoS and CC Attack Mitigation: AppShield can handle over 4 million queries per second, blocking traffic from up to 600,000 bots. “The capacity to mitigate attacks of up to 3 Tbps ensures uninterrupted service for industries like gaming and finance,” notes Gerald.
- Machine Learning-Based Threat Detection: By analyzing traffic patterns in real-time, AppShield uses machine learning to detect and block malicious users. “Our system creates a dynamic blacklist that stops cybercriminals in their tracks without affecting legitimate users,” explains Gerald.
- Data Security with IP Masking: AppShield’s encryption capabilities secure data exchanges and mask IP addresses to protect origin servers. According to Gerald, “Encrypting traffic and hiding sensitive server details is vital for preventing data leaks and direct attacks.”
- Cross-Platform Integration: AppShield’s SDK seamlessly integrates into both iOS and Android platforms, allowing businesses to adopt advanced security without significant development work. “It’s a plug-and-play solution that empowers developers to add strong defenses to their apps quickly,” says Gerald.
Building User Trust Through Security
In an era where data breaches can severely damage customer trust, AppShield gives businesses the security they need to protect their mobile ecosystems. “Trust is everything,” says Guy Chan, Executive Director of Big Tree. “When users know their data is safe, they’re more likely to engage with your app—and that’s a competitive edge.”
The Future of Mobile App Security
With cyberattacks becoming more sophisticated, businesses must stay proactive. AppShield offers the advanced security features necessary to stay ahead of these threats. Machine learning, real-time threat detection, and seamless integration will define the future of mobile app security, and AppShield is at the forefront of this evolution.
“AppShield is not just a security solution; it’s peace of mind for businesses and their users,” says Gerald. “As cyber threats evolve, we’ll continue to innovate, ensuring that mobile apps remain secure and operational.”
Conclusion
As industries like finance, healthcare, and gaming expand their digital footprints, investing in robust mobile app security is essential. AppShield provides a comprehensive suite of features—from DDoS mitigation to real-time analytics—that ensures mobile apps remain secure in a cyber-threatened world. By choosing AppShield, businesses can protect their apps, build trust with users, and ensure a seamless mobile experience.
Big Tree Network is an innovative and forward-thinking IT company headquartered in Singapore. With a focus on cutting-edge technology and customer-centric principles, the company specializes in providing a range of solutions to enhance online content delivery, ensure security, and optimize the performance of digital services. For any feedback, please contact: PR@bigtreegn.com.
