5 Ways to Improve User Experience on Your E-Commerce Website
The e-commerce world is extremely competitive. Companies are fighting for the same spot and online recognition while the world is changing rapidly, and customers are changing their needs regularly. So if you want to grab your customer’s attention, you will always need to provide the best user experience and ensure your customers like coming back to your brand.
The key to making your online presence strong and efficient is to help customers feel comfortable, find information quickly and make transactions as easy as possible. There are some ways you can improve your user experience for your customers and stay a step ahead of the competition. Explore some of them below:
1. Optimise for Mobile
The key thing you can do today to provide the best user experience is mobile optimization. Mobile use is growing rapidly, making it essential for businesses in different industries to enable consumers to multitask while on the go. Everyone is using mobile phones, so your e-commerce business must reach the target audience.
Statista says that mobile devices account for 48 percent of all web page views. In fact, all new websites are being indexed using Google’s mobile-first indexing. Google’s algorithms and ranking systems will now use the mobile version of your website to rank you for mobile-initiated searches.
2. Improve Loading Speeds
Now people are extremely busy. So they tend to have shorter attention spans. Therefore, they require and expect rapid responses. Reports show that visitors leave the website if the loading speed is low, even if they like the design and user experience. To attract a target audience that will make purchases, you need to maximize the loading speed as soon as possible. In addition, loading speed affects how Google ranks your website.
3. Establish Trust Through Transparency
Since security is vital, you must also ensure you are transparent. One of the easiest and most cost-effective methods to boost trust through transparency is by using Bezos. Сustomers will be able to receive their orders faster, as well as track delivery using Pick and Pack Services. So they don’t need to worry, and you will get increased trust, boosting sales and credibility.
4. Easy Navigation
An overwhelming website with poor navigation will also make users hate your products and services. Although engaging user experience is crucial, you can leave some elements or ads on your websites since it is a high risk of overwhelming users. Experts say that you may lose 37% of your consumers through poor website design. Make it easy and fast for users to explore all the options that your company has to offer.
5. Implement Simple & Secure Checkout Processes
Once your customers find a product and decide to buy it, you must close the deal as quickly as possible. Therefore, you need to create an efficient and simple UX by streamlining the process as much as possible. Statista reports that 27% of customers leave because the checkout process needs to be simplified, so you may lose clients right when they are ready to buy from you.
It is also vital to note that you offer a secure environment where consumers do not doubt your website. Your website security is essential for your business’s success. Customers who trust your business will only open the checkout page. For example, consumers are more likely to trust sites with SSL certificates.
