What Factors Affect SEO Rankings?
When you’re trying to get a handle on SEO, it can be hard to know which factors are affecting your ranking, and if you aren’t aware of the specifics of SEO, it could be anything. So, to make things easier, here are some of the common factors to be aware of when you’re looking to tackle SEO.
Major Ranking Factors That Affect SEO Ranking on SERP
1. Content
You may have heard that content is key, and this is true of SEO. At its most basic, search engines are trying to help users find the relevant information to satisfy a search query, and the way they find out which websites match this query is by looking at their content. But the search engines don’t just look at if the content matches the query, they’re also interested in the quality of the content, how recently it was written and how original it is. If your content is high quality, contains naturally embedded keywords and is informational to your audience, it’s considered to be content that will rank well in the eyes of the search engine.
2. User Experience
You could spend all the time in the world making really good content, but if you provide a poor user experience on your website, users will leave and never go back to your website again. This is something search engines keep an eye out for, after all, why would they recommend a website that’s not easy for its users to navigate and use?
Some of the aspects that make up for a good user experience on a website are things such as fast page loading speeds, easy navigation through the website, a mobile-friendly website, and a website that doesn’t have pop-up messages, to name a few simple ones. If all of this runs smoothly it makes sure that your clients both new and existing can easily spend more time on your website and feel like they trust your brand enough to make a purchase or engage in the products or services you provide.
3. User Feedback Metrics
Search engines look into the behaviour of users as they search for content. This includes the speed at which a person makes a decision, and if someone clicks off your website quickly. This behavioural data is what then influences future algorithm updates and decides which pages are deemed to have high authority, and thus climb higher on the search engine results pages. This data isn’t easy to come by and requires a lot of skill to find, but once you have it, changes can be made to adhere to this user behaviour. By keeping an eye on user behaviour, you can make an SEO campaign that finds the right people and brings them to your business with less interference.
4. Backlinks
A backlink is an organic way to climb up the search engine rankings. This is because search engines look at how many links point to a page and how high of quality these links are. It’s almost like every website that links to you, lets you borrow some of their authority so you can have more overtime. The key to backlinks is quality over quantity, as too many links can be seen as fraudulent by Google. They must also be relevant to your industry and from high-quality websites to be deemed high quality, as well as made organically over time, and not all in one go, as this looks manufactured.
To make life easier for yourself, you can pair with the experts at Perfect Link Building. They offer affordable SEO packages that are catered to your unique business goals, with the aim of increasing your online presence organically.
Need Professional Help?
You might be tempted to do your own search engine optimization instead of hiring professionals, but as you can see above it’s not a straightforward process to see the gaps in your online presence and identify why you might not be ranking as high as you’d like. If you want to know where the gaps are in your search engine ranking factors, look to the experts at PLB today.
