6 Advanced SEO Techniques That’ll Double Your Web Traffic
With the rapidly changing digital world and the advancement in technology, SEO tactics are constantly evolving. The methods that would’ve gotten you on Google’s front page in 2019 could no longer be working. Oftentimes, you may not even be aware that some techniques have been updated and if you’re still using outdated tactics, your site might get penalized. That’s why it is important to stay on top of your SEO game.
To help you out, we’ve created a list of 6 advanced SEO techniques that will improve your ranking and boost your organic traffic.
1. Run an SEO Audit of Your Site
The first thing you need to do is conduct an audit of your site to examine its performance and see whether there are any issues. Conducting regular website audits is important because, although your website might still be driving traffic, you want to be certain that it’s reaching its full potential.
Choose a reliable website audit tool, then run your site URL through it to get a comprehensive report of all site issues. This includes SEO issues, like duplicate content, non-optimized internal links and anchors, etc., but also technical problems like crawl errors, broken links, and slow loading times. Some SEO website audit tools will even analyze your web design and overall UX.
Auditing will help you figure out the reasons behind insufficient search traffic. By identifying all issues as they come up, you’ll be able to tackle them on time and make sure that your site is set up for SEO success.
2. Understand Your Audience
If you want to create an effective SEO strategy, you need to understand what your audience’s needs and expectations are. This is because, once you know what they want, you can create content that meets their requirements. But how exactly do you determine this? You should:
- Use Google Analytics to view your popular pages.
- Keep track of your social media channels
- Go to Quora and see what people are talking about about your niche
- Keep track of your blog posts – see which ones get shared most often and analyze the comments.
3. Focus on Local SEO
If you want more in-store visitors, you should concentrate on local SEO. Once found by prospective buyers in your area, you could get enough loyal customers to keep you profitable for years to come. Many elements can make or break a website. Therefore understanding what makes your visitors take action is very important.
Here are a few figures that will help you understand the importance of local SEO:
- Local SEO can help increase website visits by ten times thanks to prospective customers finding your site at the top of search engines.
- You can increase your call rates by ten times as well. By prominently displaying contact information such as your phone number and email, you’re increasing your chances of your business being found during a digital search.
- Improving your online reviews can give you up to a 30% increase in business. If you haven’t taken a look at what people say about you online, it’s time to hone in and see how you can leverage them to your advantage.
That being said, local SEO is a different approach that is going to require some work and content tweaks, so it might be best to hire a professional to help you out. For best results, look for an SEO agency that has experience with your city/area. For instance, if your business is based in New York City, check out companies that offer SEO services NYC-wide.
4. Make Your Website Mobile-Friendly
In 2019, there were 3,98 million mobile internet users and this number is expected to steadily grow every year. Your website needs to be mobile-friendly because more than 50% of all global web traffic comes from mobile devices. Google gives priority to mobile page loading speed as a key metric when determining your site’s rankings, which is significant since nearly 95% of all organic search traffic comes from Google.
Some benefits make this a requirement for SEO success. For starters, the UX will be greatly diminished if your site is not built for mobile users. In many cases, this is because images end up all over the place, the text is too big, buttons are too small to tap, etc. If users need to resize their screen to view your content, they’ll abandon ship before you have a chance to sell them anything.
5. Content Is Still King
Posting valuable content on your blog can help you win your readers’ trust and provide them with a personal experience. However, with such great amounts of content being published every day, it’s very hard to determine what type of content is going to grab people’s attention.
One way to find unique ideas is by analyzing your social media pages and seeing what your audience is talking about. You could also head to Q&A sites to find ideas for content creation or use content marketing tools to keep up with the latest trends.
Besides creating content from scratch, you should also consider updating and republishing your old blog posts. Start by revamping some of your underperforming content by adding fresh information, formatting the text, and updating the images to bring new life into the old post. Finally, to make sure that your refreshed content gets noticed, endorse it via social media and email marketing.
6. Take Advantage of Broken Links
Broken link building is an effective SEO strategy because it benefits both publishers and marketers. When a broken link is replaced with an updated URL, a marketer earns a link back to their site, and the publisher’s site becomes more SEO and user-friendly. Here’s how broken link building works in a nutshell:
- Identify broken links on relevant high-authority sites.
- Ensure that you have content that’s a better version of the missing page.
- Reach out to the sites linked to the missing page and propose they replace the broken link with a link to your content.
Final Thoughts
Every website owner wants to improve their search engine rankings and get more web traffic. For this, you need the right SEO tactics to optimize your site and keep up with the latest SEO trends to rise above the competition.
The above 6 SEO techniques are just the tip of the iceberg but they should be enough to help you increase traffic to your site and ensure that it gets found by readers naturally.
