How to Add Advertising Code to Your Website
Are you wondering about the best way to monetize your website? Of course, there are a thousand and one methods available that you can do so.
This article will explore how online publishers can use advertising as a successful monetization strategy. It will provide tips on implementing ad codes on the website by yourself or via an ad network.
Determining Ad Placement
Choosing to add some ads to your website is the first step to start generating that much-deserved revenue from your website. However, how exactly can you implement this? How do you get the ads running smoothly on your website without any hitch?
First, you should start by allocating space on the website pages for the ad placements. Ad placement is not too much of a hassle; at the same time, it can pose a struggle for publishers. You have to understand ad placement and what it entails.
Ad placement refers to an ad unit or a group of ad units that determine areas on a publisher’s website where advertisers are permitted to place ads. It is up to the publishers to decide where they want the ads to show on their websites.
There is no guaranteed ad placement that will shoot up your revenue. However, where you place your ads is one factor that determines viewability, which, in turn, influences your revenue. No advertiser would be willing to spend their money on low-viewability ads.
Ad placement also includes information about the required ads’ size, type, and other parameters. There is no one-size-fits-all regarding the right ad size and format; therefore, there should be constant data analysis and optimization. Multisized ads increase your chances of getting your ads filled. Some of the best ad formats include:
What is the Best Ads Format?
Banner Ads: one of the prime ad placement and proven revenue gain for advertisers and marketers alike
Interstitial Ad: it is an ad that abruptly covers the entire user’s screen, compelling them to focus on the ad. They are known for their intrusiveness.
Skyscraper Ad: Just as the name goes, those tall thin ads run down the side of the website. It can be on either side.
Pop-up: Usually considered annoying, they appear in a new window when you open and close a web page.
You are already on your way to monetizing your website like a pro. Now, let’s discuss possible ways to place ads on that page.
How to Add The Ad Code Using an Ad Server
An ad server is not just a buzzword in ad tech; it is a core part of ad technology that every publisher should have at least a fair knowledge of. An ad server is a web server that collects information about ads and delivers advertising content to different digital platforms, websites, and mobile apps. But this is 2022, and ad servers have evolved past the era of just storing information.
The ad server is most beneficial to publishers who:
- Already know how to use an ad server
- want to control ad campaigns and make a net profit, avoiding fees to intermediaries
- want to work with advertisers directly.
An ad server help publishers monetize their websites through a 1st-party ad server. It is enabled by a sequence of codes known as ‘Ad Tags’ that is pasted/inserted on the webpage to send and receive requests from the server. And now, let’s see how to generate an ad tag and place it on your web page.
There are several ways to generate ad tags, depending on the ad server used. Using an ad server like Epom as an example, let’s walk through the process:
- Log into your account.
- Navigate to the “Publisher” tab and select/create a publisher. To do so, select “create a new site.”
- Set up a new placement zone in which your creativity will belong.
- Add a new site placement within this zone and specify its details.
- Look for the “Invocation Codes” tab, among other settings for this placement.
Now, copy your chosen type of ad tag and paste it directly into the source code of the web page.
Delegate an Ad Serving Process to the Ad Network
There is enough stress in the world to serve us a lifetime, so why add some more when you can delegate it? Yes, no one will understand the website’s brand like its owner, But we all need somebody to lean on – and publishers can lean on ad networks.
An ad network is a middleman who connects the right publisher option with the right buyer. It brings together publishers (suppliers) and advertisers (buyers) to match their campaign objectives. Delegating your ad serving process to an ad network can do wonders for your revenue, time, and management. Take a look at the following benefits of using an ad network:
- Ad networks match placements with creatives; as such, it is not necessary to look for adverts on your own. Now you can channel your energy and time into creating content for your website.
- More advertisers and a wider audience; with the vast array of ads that ad networks provide, rest assured you won’t have a blank space on your page.
- Ad networks are a good option if you need to sell remnant ad inventory.
It is also important to note that ad networks only provide publishers with the code to paste, but you don’t have access to the conversion tracking.
Set Up Header Bidding Wrapper: What Should You Do?
The waterfall has washed away, and we are all nicely wrapped up now – no more worries about the limitation of the waterfall bidding tag when you have a container that can smoothly run your auctions.
Header bidding wrapper, simply put, is a container that connects a publisher’s ad space to bidding partners (SSPs and ad exchanges). It is a Javascript tag-based prebid website monetization solution.
Implementing header bidding is a bit more complex than an ad tag setup. There are a few things you should consider while implementing it, which include:
- Make sure that you have strong demand partners.
- Ensure proper management of the header latency by keeping your timeout under control so no partner can stall the auction and jeopardize the page’s loading
- Ensure a proper set-up of the publisher ad server configuration
Conclusion
With the fast advancement in ad tech, publishers now have many options when monetizing their websites. Website monetization just keeps getting more accessible.
