Advantages of Creating an IPTV Service
A video streaming platform is a buzzword. More businesses are curious about having their own IPTV service to monetize videos they generally publish on social media services with little profit. If you still have doubts about creating such a platform, then you are in the right place. In this article, we are going to talk about the advantages of creating an IPTV platform. If interested, learn: what is IPTV?
What are the advantages of creating an IPTV platform?
1. Internet-based
It looks like the digital world is going to rule everything. It also refers to the TV industry that is going to be substituted with OTT or IPTV platforms. People tend to cut the cord and switch to these services because they provide more flexibility.
Take the common TV schedule. IPTV services mostly don’t have that. If they do, they offer many features that let a consumer watch a video anyway. For example, they offer rewind, catch-up, and time-shifted television features. So, a viewer can either rewind a program or record it and watch it later. Another notable feature of Internet-connected video streaming services is VOD or video-on-demand. The videos are pre-recorded and stored on servers, and viewers can access them anytime they want.
2. Monetization opportunities
Video streaming platforms provide great monetization opportunities. For example:
- AVOD monetization allows you to leave the content free of charge. In this case, you let other businesses play an ad video on your platform. Ads can be targeted more accurately to people who are interested in a product or a service.
- SVOD monetization allows people to pay for access to videos once in a period of time and watch all of those that are available.
- TVOD monetization allows customers to pay for every video on a platform.
Some businesses focus on one monetization model, and others prefer combining several of them. Choose the one that helps you achieve your business goals.
3. Multi-platform capabilities
In comparison to the television that we are used to, IPTV streaming services can have IPTV apps. An IPTV app can help a business cover more devices and offer viewers an opportunity to choose on which device they want to watch content: a smartphone, a tablet, a Smart TV, or a laptop.
People will be able to use a device they already have instead of buying one. Moreover, there are people who don’t use, for example, a laptop. They prefer watching videos on a smartphone. If you don’t have an application for a smartphone, you will not be able to cover that side of the market. Also, Smart TVs are also popular among fans of video streaming services. They appreciate the high-quality image on a big screen.
4. Easy to launch
If you decide to deploy your IPTV platform on-premise, then be ready that it will cost you time and money. But if you decide to have all infrastructure in-cloud, you will save a lot of trouble. You will need to obtain an IPTV Middleware that will help you manage the whole video streaming process. The customer support team will help you with setting up. When all configurations are done, you will be able to inform people of your new platform.
Final Thoughts
IPTV or OTT services provide great advantages to both owners and customers. Providers appreciate them for multiple monetization capabilities, and viewers prefer them for the flexibility they offer. They can watch videos at any time, and the content is richer than television programs.
