From Cold Calling to Email Marketing – How to Boost Post Covid Travel Sales
Travel marketing has evolved during the Covid pandemic. Gone are the days when you could book record sales by targeting popular keywords on search engines. With a surge of digital data, consumers’ awareness of a brand’s online reviews, transparency, and accountability are at an all-time high. Modern marketing requires you to anticipate customers’ needs and make your brand visible at the right time with relevant information.
The new post-COVID normal rewards brands that can segment their digital marketing strategy through technology and deliver a personalized customer experience. Technology remains a game-changer in understanding recent market trends and developing an actionable marketing plan. From cold calling to email marketing to social media, here are five ways to boost post covid travel sales.
Personalized Digital Marketing in Tourism
Customer expectations from digital brands are changing. An online user browses through multiple digital channels like search engines and social media platforms to discover their desired products and services. The competition for attention is intense when competing for high-value keywords like travel, electronics, or sports. The timing of nudges and digital ads is crucial in the age of dwindling attention span. You must place yourself strategically in different digital touch points and supply relevant information to generate organic leads. Personalized marketing aims to understand customers’ needs and provide relevant information instead of forcing it on them. The sale is just a byproduct of delivering value to your customer at the right time.
Segmented Campaigns For Email Marketing
Each customer is unique. If you understand a customer’s uniqueness, he is better likely to respond to your marketing efforts. Email marketing is no different, and relevant emails are more likely to be opened. To personalize emails on a grand scale, you need interchangeable modular keyboard planners, static wireframes, and list-building services.
High Quality Verified Leads for Cold Calling
If cold calling is your forte, you can’t afford to go through tons of unverified leads. It will cost your time and resources. To increase your cold-calling ROI, you must access fresh, verified leads before the start of a cold-calling campaign.
Content Timing and Nudge Marketing
Developing a customer-centric marketing approach is essential to personalize your customer’s digital journey through your brand. You have to maneuver your client’s attention through fierce competition with timely content that is relevant. To align your content with the visitor’s needs, you need automated lead generation and data analyzing software. Aim for multiple digital channels to let your customer decide how to engage with your brand.
Overcoming Marketing Myopia
Consumers have become increasingly aware of brand intentions and form long-lasting opinions on brands with quick interaction. A nearsighted approach to achieving quick sales may cripple your marketing campaigns. You need to figure out the bigger picture of what the consumer wants and how your products and services can fulfill their needs.
Sometimes, your feedback from marketing campaigns can lead you to evolve and rebrand your products and services from scratch. In the tourism industry, your products and services are developed from a bottom-up approach based on constant customer feedback. A great way to avoid marketing myopia is to stop trying to sell and focus more on satisfying the unsaid.
Improve Customer Experience with Tech
You can personalize your clients’ travel experience in numerous ways regarding bookings, transportation, currency exchange, medical help, emergency support, sightseeing bookings, information on tourist destinations, suggesting alternate routes during traffic congestion, helping through city navigation, locating local souvenir shops, generating helpful reminders, and important updates on visa, vaccination, bookings, etc. Combining AI technology with chatbots can create powerful travel guides that understand customer needs beforehand through predictive sales analytics.
Smart Travel Chatbots
The future of digital marketing in travel will go through smart chatbots that can predict customer needs and deliver instant bookings. A chatbot can be integrated with your booking engine to complete a sale cycle. You can also generate leads from casual visitors who have an interest yet have not fully made up their minds. Modern chatbots allow you to customize customer conversations based on feedback loops.
You can play with available data in amazing ways to personalize your customers’ travel experience. There are loads of free data available that you can optimize to simplify your customer’s trip.
For example, the platform numbers and running status information of most flights/trains are available online. You can use this free data to inform customers of delays and help them with additional services.
Imagine that your client has booked a family trip to Thailand on Wednesday. Based on weather data from Google, you can simply nudge him to carry an umbrella if it predicts a downpour. You have flight information data of your clients, so you ask them if they need your help to book a cab. You can also provide them with instant options along with the cab fares. Likewise, once your client arrives at a foreign destination, you may use his location data to ask if they need help finding a hotel or a restaurant.
Relevant Marketing
Relevance is the new SEO theme. The new marketing approach is not about forcing down huge volumes of content on your visitors but rather understanding your customers’ needs and providing them with relevant information at the right time. Interacting with visitors’ information lets you know more about the client. Every click counts. You can use the information generated by online searches and browsing activity to attract and retain visitor attention.
You must profile visitors and constantly learn about their interests through browsing activity and feedback loops. You can also leverage big data analytics to generate high conversion leads. Suppose you lack the technological capability to analyze big data. In that case, you can generate leads through list-building software that provides verified leads.
Emerging Technology in Travel Marketing
New smartphone capabilities have opened the doors to augmented reality tourism, where you can cast digital information in innovative formats onto real-world settings. It can be used to simplify navigation, and real-time tourist guides, visualize tourist destinations, and create a more immersive digital experience.
