10 Creative Ways To Promote Your Brand via Social Media Marketing
Social media marketing is the newest and most effective way to promote your brand. Your business can engage potential customers, get their feedback, and build a community of like-minded people. With such high percentages of people using social networks daily, how can you take advantage of this opportunity? Here are 10 creative ways to promote your brand via social media marketing.
How to promote your brand via social media marketing
1. Take advantage of hashtags
A hashtag is like an online filing system. It groups posts by their topics, enabling social media users to engage in discussions about the same topic easily.
One of the most effective ways to promote your brand is to create your own branded hashtags. The trick is ensuring no big brands already use these hashtags. For instance, it would be nice if everyone associated with shoes automatically thought of YOUR sneakers when they saw the word “sneakers” written down!
But if people are already using this term for a different purpose on social media (for example, Nike has been using #justdoit as their slogan for ages) then it will just confuse people and dilute your brand’s message even more.
2. Use multiple social channels
You can reach potential customers on social media in many ways, but the most common way to get your brand out there is through paid advertising. Facebook offers a great tool to advertise on their platform, as well as Instagram and Twitter. In addition to these platforms, you should also cross-promote on other channels such as YouTube or LinkedIn.
It’s important to use multiple channels so that your content reaches new customers who may not be actively following you on any of these platforms. This is especially true for smaller brands with limited budgets for paid advertisements – using organic posts will help them grow faster organically than paying for ads could ever accomplish.
3. Use distinct icons for your website
This is a great marketing tip for your website and blog because it allows you to leverage the power of social media within the confines of your blog.
There are several ways you can use this strategy:
Create a custom set of icons that you can use on your website. You could create unique icons, or use the icons from each social network with your brand colors as background. Either way, keep things consistent throughout.
If you can not create these graphics yourself, just search online for branded or customized social media buttons and see what comes up. There are many high-quality resources to choose from if creating them isn’t an option for you.
Another option is to simply use a default plugin such as SumoMe Social Sharing which makes it easy to add social sharing buttons on any page of your site in just a matter of minutes.
4. Promote using newsletters and email
Email is one of the best ways to drive traffic to your social media accounts, increase sales, and even create a relationship with your customers. The latter is important for brands as it makes them more memorable and therefore easier for customers to identify with.
Therefore, you cannot ignore email marketing when promoting your brand on social media. Every time you send an email (newsletter, receipt, etc.) make sure it promotes your social media accounts in some way.
This can be done by:
- Including links to social networks directly in the email body
- Adding icons of every network to the footer or sidebar of each message
- Using a click-to-tweet button that will let users share a part of your email content on Twitter
5. Use targeted ads
The first step to creating effective ads is to define your target audience. To do this, you need to create customer profiles based on data gathered from a marketing survey or questionnaire.
With your ad target set up, you can move on to your ad creative. Your ads must have a clear goal and call-to-action (CTA). When it comes to selecting an ad format, consider the objectives of your campaign as well as the type of content you are advertising and where it will be displayed.
6. Tag products on social media posts
If you’re selling products or services on your Facebook page, this is a simple way to optimize that. Using the tagging feature allows users to click directly on the link you’ve included in your image or post. If you select a product photo, users can learn more about the product and make a purchase directly from your page.
Facebook has also introduced shoppable posts, which allow users to shop through Instagram Checkout without leaving their Instagram feed. This allows users to buy items without having to leave Instagram, making it easy for shoppers who want to keep scrolling!
7. Provide discounts exclusive to socials
You’ve heard the phrase, “Give a little, get a little.” With social media marketing, this phrase rings true. Followers love to get exclusive discounts from their favorite brands. You can make your brand stand out from the rest by offering unique sales for followers only (which means you need to find creative ways to let people know about these discounts).
This strategy can help increase revenue and engagement for your business or brand. For example, offer a discount code that is valid for 24 hours only or if a certain amount of people retweet or repost your discount. This will encourage loyal customers to spread the word about your company, thus increasing social media interaction with potential clients in real time!
8. Alter your strategy per platform
As you may have noticed, the same piece of content can be a hit on one platform and flop on another. This is because each social media platform has its language and mannerisms—things that are okay to post on Facebook would likely not fly in a LinkedIn group. Make sure you’re building a strategy for each network, and that your content is tailored to each platform.
9. Create a customer loyalty program
One of the best ways to promote your brand is to create a customer loyalty program. As you might know, there are many benefits of having loyal customers. Loyal customers keep coming back to your business, purchase more, and tell their friends about your products or services. If you have a product-based business, this can be one of the most effective ways to grow sales without spending money on advertising.
After creating the program, you need to decide how you’re going to promote it. There’s no doubt that social media provides a huge opportunity for promoting your customer loyalty programs because people spend a lot of time on these platforms and usually follow their favorite brands there as well. As mentioned earlier, you can also create discount coupons for social media users only so that they feel special and motivated to engage with your brand online.
10. Do contests and giveaways
Holding contests that encourage users to share your brand with their friends is an excellent way to increase engagement. This can be as simple as asking users to post a photo of themselves using your product and tagging you in the post, or it can be more complex by requiring them to create a video featuring your brand in some way. Regardless of what contest you decide to hold, participants must be incentivized to spread the word about your business.
