Digital Marketing Tools That Will Make Your Life Easier
It’s possible to do great digital marketing without investing in expensive software. However, there comes a point when the right tools will make your life a lot easier.
When you reach this point, here are some helpful tools you can look at.
Keyword Research
It’s possible to come up with good keywords simply by understanding your target audience and looking through Google. However, sometimes you need to go more in-depth, and when you do, it can help to use a keyword research tool.
Software like Moz, Ahrefs, and SEM Rush can give you an endless amount of data about how your website is performing, and most importantly, give you some great keyword ideas.
This will speed up the process of finding keywords to write about and make your life much easier.
Email Marketing
Email marketing is something that requires a specialist set of tools.
It’s not practical to send out hundreds or even thousands of emails manually (and in many cases, not possible), so you need some software to help you out. Providers such as Rocketseed email signature manager software help automate your processes, giving you a much better return on investment.
Email can be a great way to engage your customers, but only when done well.
Content Planning
Two of the most important parts of digital marketing are quality content and consistency.
It is not easy to keep churning out top-quality, relevant content, so you must be organized with what you’re doing. You might have lots of people working on your website, and you need everyone to be coordinated. This is where it can be beneficial to use software like Trello, Asana, Slack, and Zapier.
When everyone is on the same page, it is easier to create the content your target audience craves consistently, so it can be a big help to use specialist software in this area.
Social Scheduling
Social media is a big part of digital marketing.
Remembering to go into your social media accounts and create new posts every day is not feasible, though. Instead, it is much easier to use software like Hootsuite that allows you to schedule content ahead of time and post it to all your social media accounts simultaneously.
This can save you a huge amount of time and mean you’re constantly engaging with your audience. However, to do this manually takes a lot of dedication, so it is much easier to schedule lots of content ahead of time and know you’re set for the weeks and months ahead.
Multimedia
Your website isn’t just about written text. Great content is a mixture of video, images, text, and more, so you must be giving people a variety of options.
A great way to do this is to turn your written texts into professional-looking videos using a service like Lumen5.
People consume content in different ways, and this will allow you to reach the people who do not want to read long articles.
