Businesses need to build brand awareness if they want to have more customers and increase sales leads. It ensures that the audience remembers them, and it becomes the basis of building customer relationships.
You need to expose the brand to a bigger audience to increase brand awareness. I will explain the six simple ways to do it in this article, so let’s get started right away.
1. Maintain a High-Quality Website
One of the most crucial factors in maintaining a high-quality website is quick loading speed and guaranteed uptime. 53% of visitors abandon a site that takes more than 3 seconds to load, and that results in lost traffic and an unpleasant first impression of the brand.
You want the customers to learn more about the brand as soon as they find you on the internet. This is achievable through a hosting plan that offers dedicated resources for websites and isolated server space where other websites’ high-traffic periods cannot affect yours. One of the prime examples of this is the VPS Hostinger plan.
2. Deliver What the Audience Wants
To grab the attention of the target audience, you must deliver what they want to know. This means catering any marketing content to their current interests, answer the questions they may have about your niche, and more.
Start with building a user persona to understand their wants and needs. Include their demographics in the profile, starting with personal background to personality. Then, touch on their goals, motivations, and frustrations. I recommend reading more about how to create a user persona.
3. Monitor Social Media Trends
Everyone is on social media, including your target audience. They consume and share content that they think is beneficial for their friends and family. You can benefit from this fact and build brand awareness easily if you create engaging content that they can share with close ones.
This is why monitoring current trends are essential. You can get leverage by creating content related to the current hot topic and connecting it to your products and services. Focus on using the target audiences’ favourite platforms to better reach out to them.
4. Leverage User-Generated Content
Some of your customers might have some strong feelings about your product and may want to share their experience on social media. Their personal post is called user-generated content, and it will help you spread the word and build brand awareness to a bigger audience.
Encourage the customers to post on their accounts by regularly reposting them on your social media feeds. You can also start a contest that offers exciting prizes for users who post the best user-generated content.
5. Consider Influencer Marketing
These days, influencer marketing is one of the best ways to build or increase brand awareness. A study shows that 61% of consumers have made decisions while following the recommendations of digital influencers.
Consider starting with micro-influencers to target a more specific audience with authentic content. The same study shows that 61% of the audience thinks micro-influencers create more relatable content, making it easier to follow their recommendations.
6. Create Referral Programs
A referral program is excellent for building brand awareness and loyalty. People pay great attention to their family and friends’ recommendations – in turn, this will bring your brand more recognition and more loyal customers.
Start with offering exciting rewards for customers who share your brand directly with a friend. Uber, for example, assigned a personalized referral code upon a customer’s account activation. They can give this code to their friends to make a new account with, and both parties will get a free Uber trip.
All in all, the goal of building brand awareness is to make the customers remember your brand. Word-of-mouth plays a vital role in this, as people trust the recommendations of their closed ones. From there, you can show the audience how your brand differs from competitors.
I hope this article helps you understand the ways to build brand awareness. If there are any questions, please feel free to leave them in the comments section below.