5 Localization and Translation Trends That Are Set to Dominate 2023
In today’s globalized business environment, localization and translation play a crucial role in connecting individuals and businesses across the globe.
So, as the demand for accurate and culturally relevant translations continues to grow, staying on top of the global trends and news in the industry is vital for the success of your business if you plan on expanding to international markets.
Nevertheless, as the ever-growing localization and translation industry continuously evolves and changes, keeping up with the latest developments can be challenging. Still, it is not impossible.
In the following article, you will go through a range of new and exciting developments in the localization and translation industry that are set to dominate in 2023 and beyond.
New technological advancements in translation software
The term translation software, in a nutshell, refers to any application that supports human translators in the process of transferring text from one language to another designed to improve quality and speed through automation and terminology management.
In 2023 and beyond, the world can expect a further boom in the translation software industry, with more groundbreaking developments in speech-to-text and speech-to-speech translation. In addition, experts also expect rapid advances in machine translation, such as the pre-editing of machine-translation texts and enhanced interactive translation.
The emergence of video translation and localization services
In the ongoing calendar year, experts expect that video translation services will experience a significant surge in demand as more and more individuals go online and consume original video content.
As nearly 65% of all global internet traffic in 2022 came from video, every brand and company that is involved in video content creation should use the opportunity to translate and localize their content to reach international audiences in the years to come.
Multilingual customer support services
A CSA survey conducted on consumers from 29 different countries found that 76% of consumers prefer buying products and services from companies that provide them with information in their native language and that they are more likely to purchase from the business a second time if they provide customer support in their own language.
As you can tell, the importance of providing multilingual customer support in 2023 is at its peak. Nowadays, in the era of an increasingly global economy, companies must ensure that they perform their customer support efforts in the language and according to the cultural needs of their customers.
By providing multilingual customer support, companies expand the reach and accessibility of their products and facilitate communication between them and people from different backgrounds. All this helps international clients feel more important to the company, increasing customer loyalty, as well as sales and profits.
Localization of marketing content
As markets worldwide continue to evolve and work conjointly, the growing demand for marketing content localization is set to increase even further in the years to come. In that regard, companies that are not shy to invest in localization and translation of their marketing content will be more likely to observe a general increase in revenue, brand engagement, and organic performance.
For that reason, moving forward, chances are high that companies will look more closely into localizing their brand awareness and top-of-the-funnel content, such as white papers, e-books, emails, paid ads, blogs, and microsites.
Thanks to the localization of marketing content and personalizing the user experience in international markets, among other things, companies will be able to significantly improve their click-through rates of ads and attract more customers.
The importance of multilingual SEO strategies for companies
Last but not least, the final trend in this list of localization and translation trends set to dominate 2023 is the expanding international presence of companies thanks to utilizing the latest multilingual SEO strategies. These SEO strategies are a cost-effective and scalable way to improve search rankings of companies in different languages and regions other than their domestic ones. The best multilingual SEO strategies include the following:
- Multilingual technical SEO comprises website analysis and targeting according to location and language.
- On-page SEO is everything that goes with the translation and localization of website content, local keyword optimization, translation of metadata and alt-texts, and adapting the website design to suit the target market.
- Off-page SEO includes everything from translating and localizing reviews about the company to multi-language link building, localization of social media campaigns, and more.
The future of localization and translation
When it comes to the ever-evolving localization and translation industry, significant changes will happen, not only in 2023 but in every year to come. Keep an eye out for the latest trends each year and implement as much as possible in your organization’s processes to drive international expansion and achieve business goals!
