Apps and Software

10 Best Marketing Automation software and their features?

By Florencia Haden

Posted on December 23, 2021

The goal of every business is to generate more income and grow more quickly at a lower cost. It’s not always easy for organizations to get their people, procedures, and technology in sync to achieve these goals, but

This difficulty is solved via marketing automation. Marketing operations and procedures may be simplified, automated, and measured so that firms can boost operational efficiency and grow revenue more quickly. This type of software technology is aimed to help companies better sell across numerous channels and automate monotonous operations.

Among the various current marketing strategies that may be supported by marketing automation are lead generation (including segmentation), lead nurturing (including scoring), relationship marketing (such as cross-sell and upsell), retention, and ROI evaluation.

According to John McTigue, a marketing specialist, if you don’t employ marketing automation, you’re just guessing and hoping that consumers will take the bait and buy your items. That’s not what purchasers do, according to statistics, he argues. This group is looking for flexibility and will contact you when they have questions or are ready to buy. It’s possible thanks to a well-planned marketing automation approach.

Based on a Forrester report, marketing automation is one of the fastest-growing technologies currently available. Marketing automation solutions, once employed by major corporations, have become increasingly common and scalable for small and medium-sized companies. If you haven’t invested in marketing automation, you’re missing out.

Why Marketing Automation Is So Beneficial?

For any firm to flourish, lead creation is critical. Your team will have more time to focus on overall strategy and nurturing the prospects that show actual potential due to automating numerous phases in the process, from marketing to sales. That translates to an increase in potential clients and sales.

A complete picture of potential consumers’ behavior may be obtained through marketing automation. Marketing automation software may assist your marketing team in better understanding a prospect’s interests and where they are in the purchase cycle by using behavioral tracking methods such as tracking a user’s trip across your website. Based on these action points, they can then tailor any further follow-ups.

Consider a scenario in which a certain consumer is researching a large range of items. This might indicate that they are just beginning their research and comparison process to prepare a shortlist of possible purchases. You can tell whether someone has downloaded a white paper on a given product by the fact that they have done so.

Incorporating data from various sources, such as website visits and downloads, social media activity, and direct mail, makes it possible to classify and rank prospective customers automatically. Further marketing campaigns, such as the following, can be fuelled by this.

Marketing communications that are based on predetermined events
To keep readers interested, send out emails regularly
Email correspondence tailored to the recipient
Messages sent through social media platforms like Facebook and Twitter

10 Best Marketing Automation Software and their Features

As a result of tough competition and an abundance of media sources available today, marketers frequently turn to Marketing Automation Software as their go-to choice. The CRM connections built into the program increase campaign effectiveness by bringing the marketing and sales departments closer.

Email marketing solutions include visually appealing templates that may be used to create product-specific content, perform multi-platform previews, and ease complex email reporting. Manual operations that take a long time to complete are avoided via social media automation technologies, which generate well-structured material that can be shared across several networks.

Customizable landing page builders are integrated into the application, making it easier to market a certain product or service. Intelligent visitor monitoring solutions provide salespeople notifications depending on the behavior of prospective leads, starting with keywords typed and finishing with the length of time a visitor spends on the website.

1. HubSpot

Marketing automation software streamlines and automates the business process and aids in the company’s growth. For both customers and businesses alike, HubSpot is one of the best marketing automation tools available. From sales and marketing to CRM and customer support, HubSpot has everything you need. A business may handle lead-generating processes, analytics, reporting, product management, meeting plans, and customer feedback on a single platform.

Features of Hubspot

Analytics/ROI Tracking,
Drip Campaigns,
Landing Pages/Web Forms,
Lead Scoring,
Search Marketing,
Segmentation,
Social Marketing,
Website Visitor Tracking

2. Marketo

Marketo was created as a result of the development of automation software. Marketo is a unified platform that handles everything from lead generation to sales engagement, customer happiness to customer marketing, and everything in between. Marketo is a digital solution that any business can use. Modern marketers benefit from the software solution since it generates income, grows brands, and demonstrates the effect. Advanced features such as Marketo Sales, Marketo CRM, and many more are included to assist in expanding a company’s operations.

Features of Marketo

Analytics/ROI Tracking,
Drip Campaigns,
Landing Pages/Web Forms,
Lead Scoring,
Segmentation,
Social Marketing,
Website Visitor Tracking

3. iContact

iContact is a simple-to-use software tool that has simplified marketing. Marketing through email does not necessitate any HTML coding with the help of this service. A drag-and-drop editor makes it easy to build emails for sales marketing by dragging and dropping suitable material. iContact includes a variety of ready-to-use templates that need to be rearranged. A few simple steps are required to set up this software to send emails to your segmented list automatically.

Features of iContact

Analytics/ROI Tracking.
Drip Campaigns.
Landing Pages/Web Forms.
Lead Scoring.
Segmentation.
Social Marketing.

4. Pardot

Pardot, widely regarded as the best CRM automation software globally, is a go-to for the sales staff. Pardot’s success stories have encouraged numerous businesses throughout the world to utilize the platform. Many sales firms have seen an increase in ROI and campaign performance due to marketing automation tools. An outstanding customer service staff supports each element of Pardot.

Features of Pardot

Analytics/ROI Tracking.
Drip Campaigns.
Landing Pages/Web Forms.
Lead Scoring.
Search Marketing.
Segmentation.
Social Marketing.
Website Visitor Tracking.

5. SharpSpring

To create leads, you need a platform that is affordable, powerful, and effective. SharpSpring provides that platform for you. Using SharpSpring, you will be able to create more leads and convert them into sales more quickly. SharpSpring provides fantastic features such as blog creation, behavior-based emailing, campaign monitoring, CRM and sales automation, reporting, and analytics, among others, to assist organizations in growing. SharpSpring assists businesses.

Features of SharpSpring

A/B Testing,
Analytics/ROI Tracking,
Customizable CTAs,
Drip Campaigns,
Dynamic Content,
Landing Pages/Web Forms,
Lead Scoring,
Search Marketing,
Segmentation,
Social Marketing,
Website Visitor Tracking

6. ActiveDEMAND

For digital marketing agencies and marketers, ActiveDEMAND is an adaptive platform. If you’re a small business marketer, ActiveDEMAND has a fully-featured call tracking tool, as well as a sophisticated Marketing Agency Portal developed for digital marketing businesses with several clients. There are built-in email templates and social media connectors so that you can do even more with your phone calls than before.

Features of ActiveDEMAND

A/B Testing,
Analytics/ROI Tracking,
Customizable CTAs,
Drip Campaigns,
Dynamic Content,
Landing Pages/Web Forms,
Lead Scoring,
Sales Intelligence,
Search Marketing,
Segmentation,
Social Marketing,
Website Visitor Tracking

7. EngageBay

An all-in-one marketing and sales automation platform for small enterprises and startups, EngageBay has a free CRM and is easy, inexpensive, integrated, and all-in-one. Like a CRM for small enterprises, EngageBay is one of the finest out there. Using a marketing automation package may help you save time, nurture your audience, and automate mundane, manual operations.

Features of EngageBay

A/B Testing.
Analytics/ROI Tracking.
Customizable CTAs.
Drip Campaigns.
Dynamic Content.
Landing Pages/Web Forms.
Lead Scoring.
Sales Intelligence.
Segmentation.
Social Marketing.
Website Visitor Tracking.

8. Systeme.io

Systeme.io is a company development tool that may help you compete in a hypercompetitive internet market. As a result of using systeme.io, you’ll be able to design funnels, manage members, operate affiliate programs and webinars, sell things, and send automated emails. Isn’t it the best? You don’t have to go anywhere else! We’ll also throw in a free lifetime subscription to all of our features!

Features of Systeme.io

A/B Testing.
Analytics/ROI Tracking.
Customizable CTAs.
Drip Campaigns.
Dynamic Content.
Landing Pages/Web Forms.
Lead Scoring.
Sales Intelligence.
Search Marketing.
Segmentation.
Social Marketing.
Website Visitor Tracking.

9. Keep Max Classic

To meet the needs of small businesses with limited resources, this software was created. It is possible to consolidate data and arrange your client’s information using Keep Max Classic. This not only saves you time but also allows you to focus on various aspects of your life. Client administration, appointments, quotations and payments, bills, and correspondence are all handled using Keep Max Classic.

Features of Keep Max Classic

Analytics/ROI Tracking.
Customizable CTAs.
Landing Pages/Web Forms.
Lead Scoring.
Search Marketing.
Segmentation.
Social Marketing.
Website Visitor Tracking.

10. Mailigen

To keep your company alive and prospering, you must have some connection with your customers. With the help of Mailgen, you can send out automatic emails, newsletters, and journals to keep your consumers engaged. Mailigen has partnered with several large corporations all around the world throughout its eight years of trust. For organizations, Mailigen helps them save time and use technology effectively.