Top 5 Most Innovative Marketing Companies in Real Estate
Every day, more and more companies are tapping into innovative ways to market themselves. Modern consumers have grown increasingly hard to please, especially in terms of real estate services. For this reason, it is becoming increasingly important for companies who seek success to invest in new marketing tactics that they believe will help them stand out amongst competitors. Fortunately for those who are looking to take their marketing strategies to the next level, many companies have already implemented new marketing techniques that can serve as a useful template. Here is a roundup of some of the most innovative marketing companies in real estate:
List of The Innovative Marketing Companies in Real Estate
1. BombBomb
Website: bombbomb.com
BombBomb is an innovative marketing company in real estate that has jumped into the scene with fresh ideas on how to increase revenue for businesses. BombBomb provides services that help clients target potential customers, retain existing customers, and build brand awareness through digital marketing.
BombBomb combines emails, SMS text messaging, and postcards with its innovative marketing tool kit. BombBomb has taken the traditional marketing methods, combined them with technology, and created a new way to market.
It helps marketers deliver personalized video messages to their clients or prospects. Marketers can get into the prospect’s head by recording personalized video messages for each individual that let them know they are willing and ready to help whenever they may need it.
This is especially useful in real estate because brokers can use BombBomb to send videos of open houses or video recordings of new listings before they are even on the market.
With BombBomb, brokers can also send video messages to their mailing lists. If someone has just bought a home within the last few weeks, for example, they could receive a personalized message from their broker wishing them well in their new home or congratulating them on the purchase.
Pros and cons of BombBomb
While BombBomb is a very powerful tool for real estate agents who want to impress their clients, it’s important to note that there are some limitations on the number of mass emails you can send per month.
On the other hand, after this limit has been reached, BombBomb users can pay a small fee to continue sending messages or use a slower, but unlimited, mode.
2. Land Voice
Website: landvoice.com
LandVoice is an online real estate marketing company that focuses on helping brokers improve their business through its innovative software solutions. Its flagship product, SiteSell, is a powerful website creation tool that makes it easy for any broker to build beautiful websites.
This allows brokers to have a web presence even if they don’t have the knowledge or technical know-how. Brokers can also use LandVoice’s SiteBuildIt, which is a professional online listing management tool that makes it easy for real estate agents and brokers to upload listings directly from the MLS into their websites in just minutes.
Pros and cons of Land Voice
One of the major benefits of using LandVoice’s SiteBuildIt is that it saves brokers a lot of money by not having to pay for third-party listing aggregation services. In addition, the service is very user-friendly, which makes it easy for brokers to get up and running right away.
On the other hand, because this product requires a monthly subscription fee, some brokers might still prefer a service that includes MLS access without extra charges.
3. Real Geeks
Website: realgeeks.com
Real Geeks is an online community that provides education to marketers in the field of digital marketing. The site brings together articles, videos, and webinars about topics including search engine optimization (SEO), social media marketing, content marketing, email marketing, Google Analytics, lead generation, and more. By tapping into this valuable resource, brokers, and agents can learn how to better position their brand and connect with current and prospective clients.
Pros and cons of Real Geeks
The biggest benefit of using Real Geeks is that it provides everything real estate marketers need under one roof. Additionally, because the site has a wealth of information about digital marketing, there’s no need to use multiple sites to learn about different strategies, which saves time and money. The biggest drawback is that real estate agents and brokers need to register to gain access to all of this valuable information, but the registration process only takes a few minutes.
4. Wise Pelican
Website: wisepelican.com
Wise Pelican is an online marketing system that offers a suite of postcard services for real estate agents and brokers to use as they grow their businesses.
The two key features of Wise Pelican are easy-to-edit templates that can be edited and sent in less than 30 minutes and a comprehensive real estate mailing list that allows you to target homeowners in the area.
Today, Wise Pelican has been keeping Real Estate Agents in the loop on new and innovative marketing campaigns since 2019. Wise Pelican kept hearing from Real Estate Agents across the country about their success with Wise Pelican’s unique marketing process.
Wise Pelican’s simple concept was not only to offer the best-designed postcards but to provide a process that was easy and successful to follow. Wise Pelican began compiling testimonials from hundreds of Real Estate Agents who had tried traditional marketing methods without success and switched over to using powerful real estate postcards.
Pros and cons of Wise Pelican
One of the biggest benefits of WisePelican is that it offers a variety of digital services that can be used as stand-alone products or as a package. The downside, however, is that some brokers might want to use a program specifically for lead generation and another for email blasts.
5. Wise Agent
Website: wiseargent.com
WiseAgent is an MLS-based marketing software that offers agents personalized reports to help them target their listings more effectively. The company claims that its system will allow agents to significantly shorten the time it takes to sell homes, which can be a very valuable feature. In addition to its MLS software, WiseAgent also offers many lead-generation tools for agents.
Pros and cons of Wise Agent
One of the biggest benefits of WiseAgent is that it makes agents more efficient by automatically populating listings into their chosen MLS. The system also allows agents to set up email alerts and market reports, which helps them stay informed about what’s happening in the industry. On the other hand, because this program has many features and functions, some agents might find it to be a little overwhelming.
Conclusion
Wise Agent, BombBomb, Land Voice, Real Geeks, and Wise Pelican are the top 5 most innovative marketing companies in real estate. These startups have had success with some of their creative campaigns that use cognitive neuroscience to create an emotional connection between people and property listings. The real estate industry is a competitive market, and it can be difficult to know where to turn for the best marketing services. That’s why we’ve put together this list of five innovative companies that will help you succeed in your business. Whether you’re looking for software development, website design, or digital media consulting, these agencies have something to offer every type of company from small independents to large national chains.
