How to Fix and Reduce Moz Spam Score
The spam score of a website or a blog is an important metric that effectively measures the quality of the website. Since the introduction by Moz, this has served as a powerful rating system that gives websites the option to know if their site or any of the links are spam. The scores vary between 0 and 17 and websites are given rating accordingly. Any website that has a spam score of 0 is considered to be trustworthy whereas one with score 17 is considered the worst. Here we are providing such a full guide about Moz Spam Score, The reasons behind Increase Spam Score and effective ways to reduce and fix Moz Spam Score.
The importance of the Calculation Moz Spam Score in SEO
Online Business and Marketing involve the role of different people including bloggers, content creators, and marketers for the website along with webmasters and owners. When it comes to SEO, the spam score has two important aspects. Firstly, it is about finding if there is any possibility of spam in the subdomains. Secondly, it is about knowing if the subdomains of the backlinks to the website have the possibility of spam.
These two facts play a major role in the promotion of a website as generating quality backlinks is what is required for any website to have good rankings in search engines. When websites have many backlinks that are spam, there are high chances of getting a penalty from Google in relation to link building. Three color codes are used in the spam score display namely green, orange and red.
- Websites with spam score between 0 and 4 are considered to have low risk and are in green.
- Orange color indicates sites with a medium risk of spam ranging from scores 5 to 7.
- Finally, the high-risk sites are marked in red and have scored between 8 and 17.
The Spam Score of websites marked with orange or red doesn’t indicate that the website is not trustworthy. It means the website needs to work more on their SEO strategies and subdomains.
Reasons behind the Increased Moz Spam Score on your Website or Blog
Websites can easily check the spam score by using the Moz spam score check tool and also have a detailed report on the same. Spam links are one of the main reasons for the spam score rise of a website. When websites have low-quality backlinks or of the backlinks have high spam scores, the spam score of the website also increases. Another important reason is the building of many links in a single day or short period of time to a website. This without any doubts increases the spam rates. So, removing low-quality links and also avoiding massive link building in a day is much essential.
Spam Score Calculation and 17 Effective Ways to Fix and Reduce the Moz Spam Score of your Website
The spam score is calculated using 17 flags which are the criteria used for determining the possibility of spam in websites. These are generally categorized as link flags and on-page flags and together contribute to the spam score.
- Low MozTrust to MozRank Score – MozTrust and MozRank are made use of to check how trustworthy a website is and the popularity of the website. If the MozTrust is lower than the MozRank, the possibility of spam is high.
- Large Site with Few Links – When a site has many pages and only a few links then it has higher chances of spam as it is considered to have content with low quality and value.
- Low Site Link Diversity – When a website has the link majority from the same set of domains, the link diversity is low making it spam.
- The ratio of Followed and No-Followed Links – This particular flag indicates that the website generates more paid links.
- The Ration of Followed and No-Followed Domains – This flag is similar to the ratio for links and in this case, it focuses on the root domains.
- Small Proportion Of Anchor Text – Branded links have branded keywords and are believed to be organic and this proportion has to be high for less spam score.
- Thin Content – Poor and low-quality content on the website makes the spam score high.
- No Contact Information – Websites with no proper contact information are on the high spam score list.
- Domain Name Contains Numerals – Domain names with numerals are taken directly to the spam list.
- Low Number of Pages Found – When a site has a low number of pages, it is taken as spam.
- Domain Name Length – When the domain name length is high it is taken into the spam list and hence a fair length is advisable. Some registrars recommend using custom gTLDs to give your domain a more professional feel.
- TLD Correlated With Spam Domains – When there are websites that are from top-level domains, the site is under suspicion for spam.
- External Links In Navigation – When there are many external links in the navigation, they are into the spam category.
- Anchor Text Heavy Page – When websites have a large proportion of anchor text-heavy pages, there are chances of spam as the quality of the content is less.
- Low Number Of Internal Links – The number of links in posts on the website or blog is low and leads to spam score and hence strong linking is important.
- A large Number Of External Links – Websites that have the external links in large numbers are victims to the spam list.
- Site Mark-up Is Abnormally Small – Site mark-up increases the user experience and when the website has this in little, they are considered to be spam.
It is in all ways really very much essential thing for websites to work on the above areas to be free from high spam scores and maintain a good ranking in search engines. By just following those things, there is a chance for any webmaster to reduce the spam score easily.
