2 Tips for Successfully Advertising in New York City
Are you thinking of advertising your business in the Big Apple – the city that never sleeps? If so, then you should start getting excited because advertising in New York City can cause your business to grow exponentially and see profits skyrocket like never before. New York City has a lot to offer when it comes to marketing; you can run ad campaigns on enormous New York City billboards in heavily trafficked places like Times Square, or you could rely on word-of-mouth marketing. Considering the millions of people that call this city “home”, it won’t take very long for your business to gain lots of traction. In short, anyone can advertise in a city that never sleeps, but not everyone will be successful in their NYC advertising efforts. We’re sure that you want to be one of those businesses that see huge success in their New York City advertisements, and we want the same for you, which is why we are here today to tell you about two tips for successfully advertising in New York City. By the end of this article, you’ll be ready to launch the most effective advertising campaign your business has ever seen, so keep on reading.
1. Find Your Target Audience
New York City is one of the most diverse cities in the United States, with only 41.3% of the population identifying as White, according to the U.S. Census Bureau. The remaining residents identify as Latino or Hispanic (28.9%), African-American (23.8%), and Asian (14.3%), not to mention those who identify as two or more races (5.6%). In addition to race, this city is also widely diverse in age as well, with 20.7% of citizens being under the age of 18 and 14.9% of citizens over the age of 65.
You might be asking yourself, “What are all these statistics for?” They are critical to the purpose of this article – they demonstrate that there are many different types of people in New York City. With that in mind, it’s important to remember that not all groups of people respond to advertisements in the same way or are exposed to the same types of media. For example, if you are advertising your business on TikTok, the vast majority of individuals who will see your advertisement will be from Generation Z, but if you advertise your business in the local newspaper, the people who will see your ads are more likely to be elderly.
This example demonstrates the necessity of finding your target audience. Who are you targeting with your business? What do the individuals who benefit the most from your business look like? Are they young or old? Are they professionals, homemakers, artists, or accountants? Once you understand who exactly your business’s target audience is, then you can creatively design your advertisements in a way that speaks to them and their wants and needs. Finding your target audience is one of the best things you can do to ensure the success of your New York City advertisements. When you start making very targeted advertisements, you’ll instantly notice the difference.
2. Build Brand Familiarity With Billboards
Did you know that psychological studies have found that the more you are familiar with something, the more you will like it? This applies to people and things, but it also applies to familiarity with businesses. Allow us to set the scene for you; let’s say you pass the same New York City billboards on the commute into the city for work every day. One of the billboards is advertising a particular business, so every workday, you see the same ad for the same business. Over time, you will develop a sense of familiarity with that business and feel like you have a connection with it. If the billboard is advertising a law firm, it will likely be the first company you think of when you need legal help. If the ad is for a particular airline, you’ll be more likely to try to find flights with that airline for your next vacation. This is called building brand familiarity, and billboards are wildly successful at it. Considering the exposure that New York City billboards receive, millions of people will become familiar with your business if you advertise on billboards in the Big Apple.
Conclusion
In summary, here are the two biggest tips for successfully advertising in New York City:
- Find your target audience
- Build brand familiarity with billboards
We hope this article has given you insight into how to start advertising in New York City. With a bit of research on your target demographics and a couple of New York City billboards, you’ll see the clients pouring in in no time at all.
