Apple closed its iPhone announcements with the iPhone 17 Pro Max, the largest, most powerful, and most expensive model in the lineup. It’s the device for those who want everything Apple can pack into a smartphone: the biggest screen, the longest battery life, and camera hardware that rivals professional gear.
A Bigger Stage for Apple’s Biggest iPhone
When the Pro Max appeared on the giant Apple Park display, it was clear this phone is built for users who demand more. The 6.9-inch Super Retina XDR OLED is Apple’s largest smartphone display to date, with ProMotion 120Hz and peak brightness topping 3,200 nits. Watching HDR movie clips during the demo, the display looked more like a portable cinema than a phone.
Apple emphasized that the Pro Max isn’t just bigger — it’s more capable. The quad-lens rear camera system includes a 48MP wide sensor, 12MP ultra-wide, 12MP telephoto with 10× optical zoom, and a new LiDAR 2.0 scanner for better depth sensing and AR precision.
Designed for Power Users
This model debuts the A19 Pro Max chip, Apple’s most powerful mobile processor yet, tuned for heavy multitasking, advanced AI tools, and console-quality gaming. Pair that with the Thunderbolt 4 USB-C port, and the Pro Max becomes a serious machine for photographers and filmmakers who need to offload massive 8K ProRes video files.
Battery life also sees a notable jump. Apple claims up to 32 hours of video playback, making it the longest-lasting iPhone ever. Fast charging remains: 50% in about 20 minutes with the 45W USB-C adapter.
Specifications That Set It Apart
Display: 6.9-inch Super Retina XDR OLED, ProMotion 120Hz, HDR10, Dolby Vision, 3,200 nits peak brightness
Processor: A19 Pro Max chip (3nm) with enhanced Neural Engine, GPU, and AI cores
Rear Cameras:
48MP wide (quad-pixel)
12MP ultra-wide
12MP telephoto with 10× optical zoom
LiDAR 2.0 depth scanner
Front Camera: 18MP TrueDepth with Center Stage
Battery: Up to 32 hours video playback, 50% in 20 minutes
Storage Options: 256GB, 512GB, 1TB, 2TB
Connectivity: Wi-Fi 7, Bluetooth 6, 5G, Thunderbolt 4 USB-C
Build: Grade 5 titanium frame, Ceramic Shield 2 glass
Colors: Midnight Black, Titanium Gray, Alpine Blue, Gold
OS: Ships with iOS 26
Pricing and Availability
The iPhone 17 Pro Max is Apple’s priciest device yet:
- United States: Starting at $1,199
- United Kingdom: Starting at £1,199
Top-tier 2TB model: $1,799/£1,799, the highest-priced iPhone to date.
Pre-orders begin: Friday, September 12
General availability: Friday, September 19
Apple’s Ultimate Flagship
The iPhone 17 Pro Max isn’t subtle — it’s designed for those who want the best of everything Apple offers. From its record-breaking storage option to a camera system capable of 10× optical zoom, this is Apple’s statement device. For creators, professionals, and anyone who sees their iPhone as their primary computer, the Pro Max is the crown jewel of the 2025 lineup.
