Apple Watch SE 3: A Potential Phone Replacement for Kids
Apple is gearing up to introduce the third iteration of the Apple Watch SE next month, and according to Bloomberg’s Mark Gurman, the smartwatch is set to receive a significant makeover. In a strategic move to lower costs, Apple plans to use a rigid plastic casing instead of the current aluminum. This change could potentially bring the price under $200, making it more competitive against other smartwatches in the market.
A New Design for a New Market
The switch to a plastic build might serve a dual purpose. Not only will it reduce costs, but it could also help differentiate the Apple Watch SE 3 from the regular Apple Watch models. Up until now, the SE models have been nearly indistinguishable from their pricier counterparts, with the main difference being the absence of some advanced health features.
In his weekly newsletter, Power On, Gurman suggests that this new plastic design will make the Apple Watch SE particularly suitable for children. Apple is expected to market the SE 3 as an ideal smartphone alternative for young kids. The plastic casing could also allow for more vibrant, kid-friendly colors, making the watch more appealing to a younger audience.
A Smartwatch for Kids
Positioning the Apple Watch SE 3 as a phone replacement for children could be a smart move by Apple. However, this would necessitate the purchase of the cellular version of the watch, which costs $50 more, along with a cellular service plan from a wireless provider. While this is still cheaper than buying a new phone, it raises the question of whether children will prefer a smartwatch over a smartphone.
Features and Specifications
The original Apple Watch SE debuted in September 2020, followed by the Apple Watch SE 2 about two years later. The upcoming SE 3 is expected to feature the design of the Apple Watch Series 8, including a 1.61-inch display and an updated S9 chip based on the 2021 A15 Bionic SoC. While it might be marketed towards children, the Apple Watch SE 3 will still deliver robust performance, making it a viable option for adults as well.
Conclusion
Apple’s strategy to market the Apple Watch SE 3 as a phone replacement for kids is intriguing. The combination of a lower price point, vibrant colors, and robust features could make it a popular choice among parents looking for a tech-savvy yet affordable device for their children. However, it remains to be seen if this approach will resonate with the young target audience.
