How To Increase Your Conversion Rate
Conversion rates are a really important metric in marketing. Referring to the percentage of people visiting your website who click on your products and buy your service, the higher your conversion rate, the better your sales. While conventional wisdom states that a 2% conversion rate is a solid metric, meaning that two people out of every 100 buy something, it is better to aim much higher than that, especially if you have a low traffic stream in the first place.
Some of the top companies in the world have conversion rates between 5 and 10 percent, making them market leaders. Increasing your conversion rate can be done in a series of a few simple steps. Read on to learn what they are and start making more money from your website!
Make it Easy for People to Convert
Landing page optimization is key if you want to convert visitors into customers. Your home page should have a conversion directly ABF (above the fold) in order for it to be completely simple for people to start making conversions from the second that they land on your site. If you do not provide it in this way, you will lose customers’ interest, especially when you consider that a lot of people will immediately turn it off after only a few seconds. Try and have a colorful button on the front page that instantly allows people to convert without having to visit any other pages.
Regular Marketing Reminders
If a customer has not made a conversion but is still interested in your products, it’s essential to develop another way for them to stay in contact with you. Set up a newsletter, something that has been rising in popularity, or make it easy for them to follow you on social media, then you can send them notifications that may turn them into converted users later on. For a solid SMS marketing approach, you can’t go better than the easy-to-implement services of Tatango.
Develop Killer Content
Customers remember content that really jumps off the page. That’s why it’s essential to make sure that the writing on your page, as well as the layout of your website, gives them a memorable reason to convert. The landing page should grab the customer’s attention and clearly communicate the aims of the page. This can be complemented by creating fascinating blog posts and videos, rising in popularity, that make people want to return to the website. They may not convert right away, but by making them into regular users, they may convert later on.
Create Special Deals
Another way to create extra conversions is to offer a discount on your products. Users will immediately think that they are getting a good deal, so they may be more tempted to make that conversion. Just be careful not to offer too many discounts as this will make you look desperate. Keep the discounts to one-off events, but make sure to communicate them well in advance so people get excited to visit the page and make that purchase on that day.
