Latest Off-Page SEO Techniques
The strategies which work and happen on your website are called off-page SEO strategies. These are almost entirely based on the links to the concerned site from other sites and advertisements on other sites.
Off-page SEO refers to all the things you can essentially execute outside of your website which will help your Search Engine Ranking Page (SERP) position. In simpler terms, these factors help the search engines understand what other people and organizations think about your product or service. Even a small number of links from reputable and relevant sites with high levels of authority and presence will increase the chances of ranking higher in the SERP position.
This does not involve getting a link to your site from absolutely anyone, it is about getting a link to your site from the most correct place possible. Additionally, you should make sure to get the “link juice” from the backlink too.
Link Juice is usually passed along in the do-follow backlink. This is a kind of backlink where the source site is acknowledging a linked article, post, or page increasing the authority of the link. There is another type of backlink known as the no-follow backlink. These are the kind of links that do not pass any information or authority from the source to the linked site. There are several popular and easy ways to execute off-page SEO process, some of which are as follows:
Best Off Page SEO Techniques Everyone Needs to Know
Brand Mentions
Back in the year 2017, one of the Google Webmaster Trends Analysts named Gary Illyes said if someone’s content is making a good taking point across the social media, have the people talking about the brand, has great backlink, and has a good content piece written, then the brand is doing well in the market. Social Mentions essentially play a vital role in giving search engines the indication that people are talking about the brand. Increasing the social media audience can work wonders in improving the traffic on your web page. Engaging with the audience can play a pivotal role in giving valuable answers which help in building trust.
Influencer Outreach
Influencer Marketing is a good way of increasing the audience and providing a good talking point to your audience is by reaching out to influencers on various platforms. You can provide your service to the influencer for them to promote it. You can reach out for valuable feedback, review, or even a small but strong quote that will suffice and make the audience try out the service or the product. You need to add some kind of context to the quote or highlight them in some way. When the content is published, reach out to the influencers to share the same among their audience to increase reach. Through this process, you will be able to build relationships with the influencers leverage their popularity to increase your own.
Blog Commenting
Some people might argue on the contrary and say that this can easily turn into a black hat practice but this is actually a great off-page SEO activity and this tends to increase the traffic to your own website and organically increase the SERP ranking. There are loads of ways to do blog commenting, but the key thing to remember is that you should for obvious reasons maintain dignity in your comments and leave any miscellaneous tactics aside. Give your valuable insight on various topics and attract attention to your website but don’t try to exercise comment signature. Just try and subtly mention your brand inside the comment with valuable tips to make its presence relevant.
Guest Posting
It is quite similar to Blog Commenting and you should make your reason for contributing in such a way from the beginning. Most of the guest blogs usually come to advertise their own business and can at times turn out to be Spammy and annoying. Try and make providing fresh, actionable, and relevant information your aim instead of links to your own website. Providing relevant guest posts from time to time will not only help trigger an organic audience to your website but can also let you build quality backlinks. This is a great off-page SEO factor that will help you increase your audience significantly.
Content Marketing
Every type of social media platform has the medium of its preferred content. For example, Instagram is popular due to its image-sharing capabilities, YouTube is used for videos, and Facebook and Twitter are primarily used to share one’s thoughts and feelings. Often, YouTube is neglected as a marketing platform. You can very easily create a small video on a particular topic and link your page to the video and promote it as a page with an extension on the said topic. The visitors from Google in turn will be able to find your video and YouTube users will get the video. Always remain in a hunt to repurpose the videos by keeping the audience in mind and use different types of content for different mediums. Content Marketing is the best thing to do and optimize your Website on SERP.
Newsletters
The usage of Newsletters is a very cost-effective solution for interacting with your audience. One needs to plan their newsletter well. It is suggested to add some recently published content from your site along with some very exclusive newsletter-only content. One should keep their newsletters short, with inciteful and relevant information. One should send in newsletters by the local time of the audience. If you give them timely and valuable information, they will likely be reading the newsletter. There should be a balance in the time duration for which the newsletters are sent otherwise you will end up annoying the audience and in turn lose subscribers.
Answering Questions
Writing great content and giving it to the right people to review can be one of the biggest ways to increase your authority. Supplementing the same with answering questions on various question-and-answer websites like Quora and Yahoo Answers can also be pivotal. One needs to pick a relevant platform and search for the proper topic concerned. Answer the questions in a way that adds value to the question. If you have already published a piece on the same topic, you can also add a link to your own page at the end of your answer. If deployed systematically, this can be one of the game-changing off-page SEO tactics.
Building trust through Social Media Handles:
It is quite obvious that off-page SEO involves a lot of trust-building. This is the most genuine way of getting social media presence and customer votes. Transparency is one of the most important factors to have of the purpose of trust-building. One should always post useful content and not deceive the audience with catchy titles and with zero content value. This is not a way of generating organic traffic. One of the most important ways of building and checking for the users’ trust is by getting your business more and more reviews. You can begin by asking your present customers to check out the review or rating section of your website.
Document sharing
By following the practice of sharing content about your brand on other platforms, you can compete for rank for keywords that ordinarily would not have been possible because of competition. For serving others’ interests as well, you can share your documents with sites such as SlideShare and Academia. One should treat these documents as traditional pieces of content. The advantage of having documents present on these websites is that PDFs and PPTs cannot be crawled by search engines but the popularity of these sites makes them rank up. This will also put forward some linking value on your website.
Posting on Forums
Various forums can present you with an excellent platform to promote your brand. Reddit, Quora, and much more active as important hubs from where one can gain a lot of actionable info and engage in discussions. Forums are a great place for meeting your peers and chat and discuss with them important topics of interest. It is a great place to mention your brand but does not do it bluntly. As a beginning step provides some information on the topic and makes yourself accountable to the audience. Only then can you try to be subtle and slip in your brand in the discussions. These are pure goldmines and they first need to be won over and then you can get a lot of genuine organic conversions.
Conclusion
To promote your brand, you should always try and execute a good combination of on-page SEO and off-page SEO activities. Only a proper combination will help to increase the reach and authority of your website which will genuinely help in increasing the power of your brand.
