Logitech Launches MX Creative Console to Revolutionize Digital Content Creation
Logitech has introduced its latest innovation, the MX Creative Console, designed to empower digital creators by streamlining visual editing tasks and automating repetitive workflows with the help of AI. The device, aimed at creators working across digital media, offers instant access to essential controls and deep customization, helping professionals focus more on creativity and less on technical processes.
Anatoliy Polyanker, General Manager of the MX Business Unit at Logitech, emphasized the transformative nature of the new tool: “Digital creativity is evolving rapidly, and the MX Creative Console is built to help creators redefine their workflows, enabling them to work smarter and faster.” He highlighted the synergy between the MX Creative Console and Logitech’s recently launched MX Ink, both of which are designed to tap into trends like AI-enabled workflows, 3D design, and spatial computing.
Deep Adobe Integration for Creative Professionals
The MX Creative Console offers tailored plugins and integrations for some of Adobe’s most popular applications, including Photoshop, Lightroom Classic, Premiere Pro, After Effects, Audition, and Illustrator.
These AI-powered features include seamless support for Adobe tools like Photoshop’s Generative Fill and Premiere Pro’s Text-Based Editing, allowing users to optimize their workflows with ease.
To mark this partnership, each MX Creative Console purchase comes with a complimentary three-month membership to Adobe Creative Cloud All Apps, providing significant value to new and existing Adobe users.
Maxim Bondar, Head of Global Business and Marketing at Logitech MX, highlighted the brand’s commitment to building an ecosystem that caters to the needs of advanced users, from software developers to creative professionals. “Our goal is to support professionals who spend hours at their computers, helping them stay productive and creative at the speed of thought,” Bondar said.
He also acknowledged the growing demand for faster content delivery, as creative professionals now face tighter deadlines than ever before.
Customized Workflows for Every Creator
The MX Creative Console is designed to adapt to individual workflows, offering a highly personalized experience. It includes a keypad with dynamic display keys and a customizable dial pad that can be tailored to suit specific tasks across applications.
With support from Logi Options+ software, users can seamlessly integrate the console with both Windows and Mac systems. The software allows for the creation of custom profiles, controls, and plugins to optimize performance for various creative applications.
Bondar pointed out that Adobe Creative Cloud is a powerful tool, but mastering its complex shortcuts can be a challenge.
The MX Creative Console simplifies this by offering customizable keys, allowing users to assign frequently used functions without needing to remember complex commands.
The device also provides predefined profiles for popular Adobe programs, ensuring that its dial pad adjusts its functionality based on the application in use.
Sustainability Focus
Logitech has designed the MX Creative Console with sustainability in mind. The product uses 72% post-consumer recycled plastic for its Graphite version, aluminum made from renewable energy, and FSC-certified paper packaging.
Logitech also employs micro-textures instead of paint to minimize the product’s environmental impact, aiming to reduce its carbon footprint and promote circularity.
Availability and Pricing
The MX Creative Console is available for preorder in two colors—pale grey and graphite—and will officially launch on October 14, 2024, at a price of $200.
It can be purchased through Logitech’s website as well as global retailers, and it is compatible with both Windows and Mac operating systems.
