The world we live in has two segments now – Reality and Virtual Reality. With the number of people who have access to the internet increasing all day every day, making a living out of social media has become considerably easier. Our lives have evolved from carrying heavy bags to shop in the market to lying on our bed and clicking “BUY”. Marketing is a way to connect with your audience at the right place and the right moment. What do you think the right place would be if not the one where they spend all their time – the Internet? Here enters the new domain of Digital Marketing. In very simple words, Digital Marketing is any type of marketing that survives on the internet. In this article, we’ll discuss in details everything there is to know about digital marketing.
What Are Digital Marketing?
Digital Marketing is an umbrella term for all kinds of marketing activities done over the internet or on any kind of digital platform. Brands can contact potential customers easily and more effectively using the internet and other forms of digital communication. Internet, social media, mobile phones, messages, e-mails, search engines, are some of the platforms that digital marketing encompasses.
How Does Digital Marketing Work?
Digital marketing involves targeting a specific segment of the customer to promote and sell their products. Digital marketing is emerging as one of the massive changes in the 21st century. It includes promotions through search result ads, tweets, email advertisements, social media ads – any way that allows establishing a company-client relationship. People often get confused between digital marketing and internet marketing. Even though internet marketing and digital marketing have a resemblance, they have certain differences. Internet marketing relies solely on the internet, while digital marketing takes into account all digital media, from mobile phones, social media, radio to advertisements we hear during subway announcements.
Digital marketing gives you lots of opportunities to promote your business in different ways. In order to optimize your digital marketing and work more professionally, you can use marketing automation tools and save lots of resources. Nowadays every business can benefit from marketing automation, especially if you have several businesses and want to optimize marketing for multi-location businesses.
In digital marketing, advertisers are referred to as the sources, and the target audience is the receivers. Sources aim to target a particular sector of the receiver (generally only those who have a keen interest in the product), to increase their traffic.
Importance of Digital Marketing Every Day
With the number of online and offline companies increasing at large, their first and foremost resort is digital marketing, to make their business more successful. Every company can achieve their required touchpoints and engage the customers in buying their products. For example – you are watching a video on YouTube and just before starting you see an advertisement about the “Wednesday Special offer at KFC”. This way, the company can reach you without actually contacting you. Digital Marketing is the new boom of the business world and here are a few reasons why its importance is increasing day by day:
Digital Marketing is a considerably less expensive marketing method. The costs of specific tasks vary by smaller proportions but the money spent on advertisement is a lot less compared to other marketing ways.
- Easy Access
One of the top features of digital marketing is its easy accessibility. Be it on the radio or your mobile phone digital marketing is always in your life one way or the other. From developed to developing countries, all have proper availability of mobile phones to a large extent. Through that, companies can reach you through email marketing, text message marketing, social media marketing, and other various ways.
High-quality digital marketing can use several forms and ways like banner ads, email marketing, content marketing, and social media posts. As a result, learning to develop a creative marketing strategy for yourself digitally, open up a door of possibilities to engage with your audience. Digital marketing gives you the flexibility to perform real-time experiments with your marketing strategies so you can enhance the productive ones and discard the less effective ones.
Customers nowadays rapidly involve in online shopping. Digital marketing gives you a way to appeal to these people and expand your company’s domain. With shopping ads on social media, brand awareness campaigns, you open up a way to expand the recognition of your brand and skyrocket your sales.
- Influencer Engagement
A lot of influential personas resort to the promotion of their brands through online platforms and social media. Digital marketing allows you to engage with these online influencers to help promote your business. If you deal with these influencers properly, you’ll be able to get the attention of their followers and make them your regular and potential customers.
What are the different Types or Parts of Digital Marketing?
There are several types of digital marketing techniques. Your aim should be to understand the utility of each and focusing your efforts on a broader perspective rather than doing what you already know. 9 crucial types or Parts of Digital marketing are following
Search Engine Optimization (SEO)
SEO is one of the most common types of digital marketing. SEO is the process by which your articles on a web page are featured highest on the relevant searches. With this organic advertising technique, you don’t have to rely on the positioning. In this process, you have to optimize your website, content, and articles using various techniques like keyword optimization to make sure that your website earns a higher position in the results when the keyword is searched.
For example, if you sell hair care products, your search goal should be keywords like “hair care products”, “best shampoos and conditioners” and things like that. Your aim should be to ensure that the items searched by the users are present in your website or content as many times as possible. Additionally, running blogs and social media accounts are very beneficial for your brand publicity.
The fraction of digital marketing that focuses on the creation and distribution of various contents to the target audience is called Content marketing. The content should have relevance to the customers’ needs, should be useful and consistent. The ultimate goal of the content is to derive customer satisfaction. You need to take special care of the relevance and usefulness of the content. Content marketing is different from junk advertisement. It is goal-oriented and aims to fulfill the requirements of the customer. The target audience should be willing to seek the content out and make use of it.
If we consider on a larger platform, content marketing is an essential part of every digital marketing activity. The success of the marketing activity depends on the quality of the content. Examples: blog posts, videos, podcasts, e-books, etc.
Social Media Marketing (SMM)
SMM is the process of using social media platforms to attract traffic and attention. It helps us increase our exposure as business owners and develop stable relationships with the customer. Social media marketing deals with listening to the reviews and opinions of the customer and engage in discussions to get an insight into the type of services they would like.
Pay-Per-Click Advertising (PPC)
PPC advertising pays the marketer every time people click on their ads. Unlike in SEO where you search certain content to view a page, in PPC you buy more visits to your website by clicking on an ad. In short, it is the paid version of SEO, where instead of optimizing your keywords, you bid for their advertising space on search engines.
Display Digital Advertising
Display advertising is one of the most popular forms of advertisement. People spend a significant amount of time in front of their Mobile, PC and Tabs. Even after the easy availability of the internet, Display ads are still a very famous model of digital marketing. It is a very effective and fast service. Display advertising now a days a best medium of interact the customers for services and products.
With the ever-growing popularity of social media, influencer marketing is a fantastic way to increase your audience. This type of marketing strategy is regularly used even in large-scale businesses like making brands sponsor celebrities for their product, by making celeb ambassadors improve the brand status, etc. for example. The trick behind this is, if we make big personalities like Instagram influencers or established YouTubers promote our brands, we will eventually have a mutual audience as more and more people will be interested in what these famous personas do.
Affiliate Marketing is a growing form of digital marketing. Successful affiliate programs lead to decent pay for the employee. Affiliate marketing works in a way that the person engaged with it gets commission from business to which they generate traffic. Your job as an affiliate marketer is to bring a business some potential customers by various means of blogs, videos, social media, and others.
Email marketing is one of the primary and most popular forms of digital marketing. In this case, businesses use emails to promote their products and services. You send emails to your target audience about your product and engage with them daily. The emails sent are not just about the promotion of the product but also the reasons why the customer should be interested in it.
The video platform is the most effective digital media. By combining audio-visual stimulation the potential customer is engrossed in the activity. The use of video marketing adds strength to the digital marketing technique. All you have to do is create and post video content on your websites and social accounts or advertising your videos on platforms like YouTube. Video Content Marketing attract your customers to your product and services.
There are several more types of Digital marketing but these are the most important ones. Digital marketing allows you to connect directly with the customers who view your content and receive feedback through website comments, reviews, social media content, etc. This reflects positively on your side as customers are encouraged by your response to their opinions and take active participation in the client-company community you are trying to build.