The pandemic has shown us that any big company can shut down in a day, and relying on the traditional ways of business is no longer a great strategy to survive in a competitive market. During this pandemic period, we saw many of the online shopping companies start emerging though there were few restrictions.
Many ecommerce companies have grown tremendously during this period and are even forecasting great revenues for 2021. Are you planning to start your own ecommerce business? Then make sure you get to know all the details and ecom trends. This industry has been evolving rapidly. Hence the strategy or the business plan which used to work in 2019 doesn’t need to work in 2021 as well. Today Let’s discuss a few of the eCommerce business trends of the year 2021.
Focus on Omni Shopping
Let’s understand what Omni Shopping is first. It is a way of providing a shopping experience to consumers through all the mediums and devices. You are not sure through which channel or medium your client will approach you. Ecommerce is all about being there at the right time with the right product. Your customer can either come through social media or can even search on google for your website. Here you would need to make sure to create an equal presence everywhere in all channels. Make sure you focus on delivering a personalized experience to your client. Also, make sure to provide various purchase options as per your product and the client’s requirement.
Changes in Payment Methods
Gone are the days when most people used to prefer cash on delivery options while placing the order. Considering the new security updates and convenience most people now opt for online payments. Many ecommerce portals are now upgrading themselves with new payment options, including e-wallets and UPI, and accept non-cash payments in the form of credit cards, debit cards, net banking, and others. Some companies are also considering accepting cryptocurrencies like bitcoin.
Using voice technologies
Alexa and Google Home are newer technologies that can be used to enhance customers’ shopping experience. In the near future, there will be a rise in voice search and even voice shopping. According to a recent study, sales generated through voice search are predicted to rise to $40 billion by 2022. To prepare for this shift, it’s important that your content is optimized to appear in voice searches. You can also upgrade your website and app to support voice-based navigation.
Ecommerce is all about imagery. People get attracted to what you show them and influence them to purchase it. Hence working on attractive creativity and visualizations is a very important step while promoting your products or service online in the year 2021. It has been also observed that people tend to respond more to the visuals than the written content. Make sure your investment into creating high-quality images and videos of your products or services.
On a wrap-up note, the eCommerce industry would certainly show great numbers in the year 2021 provided you become a part of it by considering all its latest trends. So work on your strategy and step in to explore it.