How to Write Search Engine Optimized Articles
Everyone can write an article, but, to write an SEO article, you must be well-versed with the writing techniques and methods. SEO article means Search Engine Optimized Article. In simpler words, SEO articles are those when you search a query in a Search Engine and it results in a search list with various articles that are the answers to your question. Continue reading this article to know what search engine optimization is and how to use it in your article. When you are doing Content Marketing then it is matter that your articles are SEO optimized or SEO Friendly.
As a blogger or a content writer, your biggest challenge is to write articles that are optimized to search engines and at the same time appealing to read. If you want more audiences to view your blogs and articles, you will have to get creative with your SEO articles. For that, you require to understand what SEO articles are and what their purpose is.
To do excessively well in your niche, just writing good content won’t do the job. These are the two goals that your content needs to accomplish:
- Should solve a particular problem
- Should be appealing to the one who is searching
Let’s dig deeper to understand the concept and uses of Search Engine Optimization.
What are SEO Optimized Articles?
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Search Engine Optimized Article is the process of writing articles in which the content has a hierarchy in the rank on the first page of search engines like Google, Cortana, and others. An SEO-optimized article can be achieved by researching keywords, maintaining high-quality content that fulfills the requirement of the users.
In a 2020 Journal of Search Engine, it was found that the access rate of the website that comes in the first position in the search engine result page (SERP) is 25%. There is a drastic decrease for the second website in the SERP which results in 15%. As we go down, the clickthrough rate decreases. In Google, an approximate population of only 2.5% visits the websites in the 10th position. Consequentially, when you continue to page 2, the number of views is even less.
This means, if your website is not on the first search page, there is less possibility for consumers to find your website. The fewer the number of visits to your site, the lesser will be your opportunity to make out a successful business. So, your aim as a content writer/blogger should be to write articles that earn hierarchy in SERP.
If you think you are not capable of producing good-quality SEO friendly Writing for your website, your next best option will be advertising. But then again, it is a lot more expensive and risky. Instead, invest your time in SEO writing. It is free of cost and will increase your engagement way more than a campaign or an advertisement would.
Step by Step to Write an SEO Friendly Articles?
These are the following steps you need to follow to come out with a good SEO Optimized Article.
- Select your topic
The first and foremost thing you need to do is come out with a good topic. In this vast world it is like finding a needle in a haystack, so, list your topics based on the category of your website and the needs of your target audience.
While writing SEO content you will notice that a lot of people have already written about what you are writing, but as long as yours stays original, there is no problem.
- Find a keyword
A “keyword” is the most significant element of your article. The rank of your article depends on how many times you have used the keyword in your article. The keyword is the term that is searched for in the search engines to find an article. You will have a primary keyword i.e. the main keyword of the entire article and several secondary keywords that are related to it. You can opt for a keyword planner to get more accuracy. A keyword planner will give you all the details about the relevance of your keywords from high to low. To reduce your competition and secure a higher position, proper use of keywords is a must.
- Finally, write your SEO Optimized Content!
Now that you have all that you need to write, you can start writing. Use your keywords a sufficient number of times, do not stuff it.
Follow these steps while writing an SEO optimized article:
- Add your primary keyword in the title (H1)
- Add related keywords in the subheadings (H2, H3, etc)
- Optimize the number of keywords depending on the length of the post
- Add correspondences and links to related posts and articles.
- Make sure your article is plagiarism-free, edited, and proofread.
- Make some inbound and Outbound Links(Internal Links and Outgoing Links)
What are Some Tips to Write the Best Quality SEO Content Writing?
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Take a look at these 13 tips to write your search engine optimized articles:
Invest Time in Thinking about the Topic
Before starting to write, think carefully about the kind of details and information you want to include in your article. What message do you want to give your reader? What is the focus of your article? What kind of audience do you think will be interested in your article? What will be the needs and expectations of your audience? Before you start writing, do thorough research and gain insight into your article. An easy and efficient way to do this is to read similar articles and develop an idea.
Build a Proper Structure of the Content Your are Going to Write about
Your SEO article should be readable. To make it user-friendly make a proper structure and segregate your content. Give an introduction. Write the body which will include the main message. Divide the body into several parts depending on the length of the article. Add a conclusion summarising everything you have written. This should be the basic structure of your article.
Include Paragraphs and Headings
Make a proper division in your paragraphs. Each paragraph should have its significance. When writing a blog, you must use multiple subheadings to make your content more effective and attractive. Your subheadings should be closely related to the main topic of the article. Although, try not to overcrowd your article.
Don’t overstuff keywords
Keywords are the primary feature of any SEO article. However, if you overuse your keywords it will create a negative impression on your readers. Try to roll them naturally and add more meaning to your work.
Transition Phrases
We often end up repeating a similar world which creates a bad impression. Instead, using transition words like ‘secondly’, ‘lastly’, ‘consequently’, etc, will give a clearer meaning to your reader. Your article will be more readable and appealing.
Use related keywords
Stuffing your article with your primary keyword makes it less efficient to read, but not using them enough can also hurt your rankings. Instead of repeating the same words multiple times use similar terms and phrases. This is where secondary keywords come into the picture. You can use these related words as many times as you want as long as they are meaningful in the place you put them.
Check the length of your article
Your article should be a minimum of 300 words. SEO articles are generally long, however, don’t scare your potential customers away with the length of the article. Keep it off an average length, focus on the structure and add your key phrases correctly.
Use Meta Description
Adding a meta will be advantageous for you as well as helpful for your readers. In this fast-moving world, time is key and it is limited. If you add the keyword in your meta description, you will have a greater chance of getting more viewers. A meta description is also a determinant of higher ranking in SERP in certain search engines.
Develop a Hyperlink Strategy
Sometimes, to make your articles highly search engine optimized, you have to work in partnership with other websites. Write content that other blogs and websites would want to link with you. This way every person who views their page is also a potential viewer of your site. A proper Link Building structure make your article impressive and marvelous. So use proper Internal Linking structure and Outgoing links too.
Frequency
Add content frequently. Regularity is the key to your website. Posting content regularly on your website will boost your search engine rankings.
Write for your customers
Keep in mind a buyer persona, their likes, dislikes, interests, weaknesses, and a general insight into their lives. This will help you create effective content for the target audience, increasing traffic.
Add Relevant Images
Make your articles visually appealing. Add relevant pictures to ensure that people have a better understanding of your content. Also, add alt text to your image and add compressed pictures so that your pages load faster.
SEO-friendly Title of the Article
Add a simple and easy title that includes the article. Aim for the kind of search terminology that users would apply to find relatable content. This way your possibility to get a higher rank will be more.
Conclusion
Even though Search Engine Optimized sounds complicated, it is a lot easier in practice. You might have looked at one even today. SEO articles are goal-oriented write-ups. People generally read them to solve a problem or get information. You have to understand that Search Engine Optimize articles are written for people and not search engines. Follow these few tips and create high-quality SEO Articles.
