How Working with a Technographics Company Can Help to Grow a Business
In a data-driven business landscape, using the latest technology is one of the surefire ways to gain some competitive advantage. The rise of data has taken the digital business to an entirely new level, and companies have to do everything they can to beat their competitors and remain relevant.
Since the digital business realm is so overwhelmingly competitive, a business needs every piece of tech and information to keep its operations up and running. That’s where technographic data comes into the picture.
It can help a business in various ways, from enhancing performance and improving marketing efforts to increasing sales and finding new business opportunities. Whether your business goal is to improve your sales intelligence or marketing targeting, or you’re more interested in developing customer-centric services, technographic data can help.
That’s one more reason to consider teaming up with a technographics company to harness the power of both firmographic and technographic data. Let’s see how technographics can help you grow your operations beyond your local market.
Why should a company use technographic data today?
Gathering technographic data allows business owners to analyze statistical insights on other companies in a particular industry or region. The insights are based on the technology they use and their ownership.
Technographic data can be categorized as a type of market segmentation and is similar to firmographic or demographic data. It allows you to understand the technology stack your competitors and target audience are using, including:
- The type of software and hardware;
- Apps and tech tools;
- Their implementation and integration strategies.
A business should rely on technographic data to adapt to the latest trends and cope with the most recent development in technology and data science. Even more so if your organization depends on top-quality prospecting data to drive more sales, create niche personas, establish a brand, and launch targeted marketing campaigns.
Whether a startup or a well-established company, technographic data gives you the competitive advantage you need to beat your competitors and drive better and more quantifiable business results.
Technographic data is key to understanding modern-day companies and consumers. More importantly, it enables high-end personalization of customer experience through every step of the customer journey.
Top benefits of using technographic data
Let’s quickly review some of the most significant business benefits of using technographics.
Upgrade your sales productivity
According to a recent study, most sales reps could spend their time in a much more efficient and lucrative way. Only 22.9% use their time to generate profit, while almost 63% go about daily duties that don’t generate revenue.
Technograhics can help your sales reps make better use of the time they have on their hands. They should focus on sales and generating revenue instead of spending precious time on account and contact research alone.
Most sales teams spend too much time looking for customers. Technigraphic data allows you to upgrade your account profiling capabilities and thoroughly research your target market. You can use such insights to target the right audience with the right content at the right moment and improve the efficiency of your sales strategy.
Identify new business opportunities
Technographics can lend you insights into potential opportunities beyond your market and help you expand into new markets. Since this type of data reveals everything you need to know about a prospect’s technology stack, you can adjust your marketing campaigns and content to your target audience’s preferences.
Tailoring your marketing to the specific preferences of your consumers dramatically enhances the chances of achieving better results. It also helps develop a great brand image and reputation as a business that cares for the customers. In return, you’ll see more sales and better customer engagement, including lead generation and conversion rate.
Better customer retention
Converting potential prospects to loyal consumers is a journey with many challenges. However, even if you manage to do it, ensuring they remain loyal and build meaningful, long-term relationships is hard to achieve.
Even with improved market forecasting and the latest marketing strategies, there’s no telling that you’ll succeed at improving your customer retention rates. Thankfully, technographic data can help you achieve this ultimate goal by providing knowledge of what your customers prefer.
You can rely on technographic insights to drive product development and make better, more customer-centric marketing decisions. The knowledge you gain from technographics allows you to monitor your competitors and their target audience and facilitate more targeted marketing strategies for increasing your market share.
In addition, you also create opportunities for expansion, renewal, cross-selling, and upselling. Technoigraphics also lend you the power of customer analysis that you can use to enhance your marketing activities.
Conclusion
Technographic data is a valuable tool in your technology stack that allows you to enhance customer engagement, beat competitors, and gain more traction in the digital age.
It gives you a window of opportunity and helps you take your marketing and sales to the next level.
You can improve your targeting efforts, tap into the power of the latest analytics, and better understand your target audience and competition.
