Digital Marketing

4 Tips for Increasing Online Sales in 2021

Tips for Increasing Online Sales

As it stands in 2021, the number of digital buyers is 2.14 billion and that number will only keep rising as time goes by. eCommerce is an industry that grows every day, but the competition is very fierce and online sellers need to do their best to get customers to come to their website.

If you’re looking for ways to increase your online sales, you need to apply some good tips that will help you attract customers to your store and keep them there.

Use a Currency Converter

To give yourself the best chances of success, it’s not enough to offer your products or services locally, you need to do it globally. When you extend your offers to people from all over the world, not only will you have access to more potential customers, you will also diversify your market.

That means that your revenue sources would be more stable than if you sold to only one or two areas because you don’t have to worry about dramatic shifts in markets and whether you’ll be in demand. And of course, it goes without saying, that more customers naturally means more revenue potential.

But if you want to cater to a global market, you can’t forget that different currencies are in use all over the world and that you need to show prices in the local currency of the person visiting your website.

To make this easier, you can use a currency conversion API. With this API, you can detect your users’ location from their IP address and use it to show them their correct currency. This will lead to an increase in sales and a better user experience.

Implement Live Chat

Any business, no matter if it’s an online or a brick-and-mortar shop, needs to have great communication with customers. However, this is especially important for online stores because customers can’t see your products and will contact your business for any questions they have.

This is why you should give them a channel of communication they are satisfied with and your best option is live chat. As much as 46% of online customers prefer live chat to any other contact method and there are multiple reasons for this.

With live chat, your business is available 24/7 and you’re able to provide customers with answers to all of their questions and queries better and faster, which will speed up the sales process. Your constant availability will also help lower bounce rates and convert website visitors into leads.

Work With Social Media Influencers

No one can deny the power of social media, and that is why every successful brand has profiles on various social media platforms. It’s important to have a social media presence and promote your online store, but you can harness the power of social media even more through influencer marketing.

There is a big reason why working with influencers is one of the top social media trends in 2021. They are people with a large internet following who sometimes partner with businesses and promote their products on their platforms.

This type of promotion can create high levels of engagement because people see influencers as role models, so they trust the brands those influencers promote.

Influencers sometimes ask for payment, but other times are happy to promote a product just if they get it for free. If you decide to use this type of advertising, it’s best to work with micro-influencers since their following isn’t too large and they have a much deeper connection with their followers.

Offer a Money-Back Guarantee

As an eCommerce store owner, you need to realize that whenever customers shop online, they’re taking a big risk. Most visitors won’t be sure they can purchase from you and get exactly what they wanted to receive.

To put their minds at ease and convince them that shopping at your store doesn’t pose any risk, be clear that you are offering a bulletproof money-back guarantee. If people think that they won’t be able to get their money back if they aren’t satisfied with the product they receive, it’s going to be much harder to commit to a purchase.

But if you display your money-back guarantee on product pages and the checkout page, it’s going to significantly increase your website visitors’ trust in you, and in turn, increase your sales.

Final Thoughts

Every online store owner has one main goal, and that is to increase their sales and profit as much as possible. Although this will require a lot of dedication and work, it’s worth putting in the effort if you’re serious about finding success.

If you remember all the tips you read about here and implement them, sales will start to pour in.

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