What is Social Media Marketing (SMM)? Best 25 Platform for Social Media you need to know
With the growing popularity of social networks (Facebook, Google+, and others), the interest of marketers in these platforms as a new source of the target audience for promoting brands and companies has grown. Very quickly, social media marketing has become one of the elements of the Internet marketing mix.
It is used to attract visitors to the company’s website (and therefore potential new customers) from the social media environment. But positioning on these sites and methods of promotion in them have a number of peculiarities.
When Social Media Websites Are Effective
This is not to say that online promotion will be equally effective for various business players and that any tools can be used. That is why it is necessary to choose the right strategy for a Social Media Marketing company and assess its capabilities and results. It is worth highlighting separate categories where the use of promotion in social networks will be effective:
But in some cases, for example, highly specialized B2B, a business with spontaneous transactions (such as a taxi service), or low-quality offers, SMM websites will be ineffective for them. Attracting visitors or attention to a brand/product through social media platforms is important not only for promoting companies but is also successfully used to solve other business problems:
The most popular among them are still recognized leaders: 2003 – LinkedIn and My Space, and in 2004 – Facebook.
Why Should You Pursue Social Media Marketing?
It is believed that information transmitted from one user to another on the social network is comparable to the personal recommendation of a service/product or company by this person to his friends, which means that such a message will be more credible than ordinary advertising.
- The main task when working with social groups in networks is to create content that will be distributed by people on their own, without additional efforts from the initiators of messages.
- You can select the target audience, personalize users, study real customers, and their personal and professional preferences, and focus the advertising campaign on a specific segment.
- Interactive is The ability to quickly respond to questions and feedback from visitors, and maintain the necessary dialogue.
- At this stage, you can already systematize this market and say that marketing in social networks has moved to smooth and gradual development.
The market is developing and a narrow focus of Social Media Marketing specialists appears. There remains a shortage of personnel, various courses in this profile appear and specialization in certain areas is underway (for example, community and project managers, content managers, media buyers, specialists in working with opinion leaders, etc.).
25 Best Websites and Apps for Social Media Marketing in 2021
In addition to the main social networks that we discussed above, there are other popular platforms – Twitter, Facebook, and Youtube. Next, let’s consider what opportunities each of them provides.
Created by Mark Zukerberg in 2004, the social media platform was developed to get in contact with the students of Harvard University. Later it gained immense popularity and today it is the biggest social media platform with over 2000 million users worldwide. Facebook is the best platform for Marketing any product and service nowadays. it is a creative social media platform and using for Marketing by every business.
Twitter is convenient for posting brand news and answering user questions. Popular tweet formats are a short call to action or a question to your audience. Also in this social network, “hot” events and news are often discussed, and this opens up an opportunity for the use of situational marketing: for example, you can create an original meme to attract the attention of users. It should be remembered, however, that the 280-character limit per tweet will not allow you to publish the long text.
YOUTUBE
YouTube videos help shape your brand image. However, if a business has recently begun to promote itself on social networks, then experts do not recommend going to YouTube. Developing a YouTube channel takes time, effort, and money: it takes a team of professionals to produce quality videos on a regular basis, as well as knowledge of the current YouTube video ad specs.
Over the period of time, Instagram has emerged as one of the most used social media platforms around the globe. After the ban of TikTok in several countries, the social media giant announced a new feature slated ‘Reels’ which replaced TikTok in the most perfect way.
SNAPCHAT
In 2011 Snapchat came into existence. Despite the fact that it was extremely mainstream and one of the quickest developing applications, Snapchat fell behind Facebook when it acquired Instagram in 2012 moving on to WhatsApp in 2014.
TUMBLR
Created by David Karp in 2007, it is a microblogging social media platform where you can make posts with photographs, text, recordings, connections, and sound. You can likewise follow and share content from different clients or brands with whom you share interests. It is perhaps the most generally utilized stage to scatter content. It has in excess of 700 million users.
This informal community was brought into the world in 2002 to make work relations better. It is one of the stages that is represented by the considerable authority in the expert fragment. It is a platform where you can distribute information about your work, make contacts, and quest for other new jobs. It has over 260 million users.
Reddit was established in June 2005 by Steven Huffman and Alexis Ohanian in Massachusetts and has in excess of 200 million users. It is a site that could be delegated a discussion where clients present substance and connections on outer pages for different clients to see. It covers every one of the points that we can envision and every one of them has its own part, called a Subreddit. Clients vote in favor of or against the post so on the off chance that you distribute fascinating substance you could create incredible traffic and permeability on your page.
Pinterest was made by Silbermann in 2009 and right now has 200 million users. It is a customized virtual board that permits us to gather pictures, connections, and a wide range of posts that interest us, putting together them into classes. The remainder of the clients can track down our substance through look, so it is significant that we place catchphrases or pins with which we need to situate our distributions.
TAGGED
It was established in 2014 by Greg Tseng and Johann Schleier. It is a combination of MySpace and Facebook. The reason for Tagged is that individuals with normal interests meet in a brief timeframe. This informal community has 300 million clients.
VINE
This is another short video-making app similar to TikTok. It graced popularity in 2016. VINE is the best Social Media Marketing Website to promote business and services or any personality via Short Videos.
Founded in 2009 by Jan Koum, it likewise has 1.3 billion users and is utilized to send and get messages by means of the web. Notwithstanding text, you can send photographs and recordings separately or in gatherings.
TIKTOK
In 2020, TikTok has become one of the fastest-growing social media platforms. This social network is dominated by young users, so the application is suitable for brand promotion if its target audience is youth between the ages of 14 and 24. Back in TikTok, users actively share content with each other, so the social network provides high organic reach.
TikTok offers opportunities for creating engaging content, but it’s worth taking the time to understand the functionality of the app. Creating short videos on TikTok looks simple, but before you start shooting, you should think over the idea of the video and prepare the script.
It was made in 1999 and in excess of 840 million clients as of now have right now informing administration. Notwithstanding these utilities, it has its own email called QQMail, a stage where you can compose sites; QQZone, where you can likewise purchase online through “Paipai”, play online in QQYouxi, book excursions, and discover an accomplice through QQTongchang.
It has over 800 million users. One of the benefits that most clients of this application find are that it regards their security. The remainder of the clients couldn’t say whether you are associated or not or in the event that you have perused their message, nor would you be able to see the versatile number of the remainder of the clients.
FLICKR
It has 90 million users. It is a platform that permits us to store, sort out, offer and sell pictures and recordings. You have two kinds of accounts; the free one and the paid one that permits clients to have more space and better picture quality. It is a position of reference for photography fans who need to spread the word about themselves.
MEDIUM
Medium is a publishing platform with the main elements of a social media platform. You can publish for free on Medium and also read the articles. It has over 60 million users.
QZONE
The incomparable Chinese texting platform is only accessible in this language. It is a combination of MSN and MySpace. It permits you to blog and post photographs, recordings, music, and so forth The vast majority of its administrations offered are not free. In China, it is quite possibly the most utilized interpersonal social media platform with 629 million users.
TELEGRAM
A telegram came into existence in 2013 and competes with platforms like Whatsapp. The network currently has a user base of over 100 million people.
FACEBOOK MESSENGER
Coming from the house of Facebook, it is a messaging service for the FACEBOOK social network. It currently has 1.5 Billion users.
LINE
The line is a social messaging app with multiple features like making payments, taxis, and shopping online. As a brand, you can create your official account on the platform to share promotions. It has over 200 Million users.
BAIDU TIEBA
The largest communication platform in China, this is also a part of the Chinese search engine Baidu. It has over 300 million users.
It is a microblog i.e also the meaning of its name in China that has similar features to Facebook and Twitter. It has about 400 million users.
QUORA
Quora is an open-question and answers platform where you can ask questions on a variety of topics and people answer them. It has more than 320 million monthly users. Quora is the best Question Answer citation platform and this is a forum-type website. It has an option to open your personal Blog for sharing your thoughts and your promotional things like you can share about your business and services and market yourself as a Brand.
Viber
Viber is the best social media messenger for Instant Messaging and VoIP App for Fast communication. It has 300 million monthly active users. It is the perfect website or social media platform to promote business and services.
