Xbox Set to Launch Its Own Mobile Store, Competing with Google Play
Since its prolonged court battle to acquire Activision Blizzard, Microsoft has made clear its ambitions to create a mobile marketplace on Android and iOS. Now, a recently discovered webpage indicates that this vision is about to become a reality.
Imminent Launch
Back in May, Xbox President Sarah Bond confirmed that the Xbox Mobile Store would debut in July 2024. With only a couple of days left in the month, Xbox is cutting it close to meet this deadline. Although there has been no official announcement yet, a reveal seems imminent.
Website Tease
The first hint of the upcoming launch was spotted by Klobrille, a prominent Xbox community member. Xbox has quietly put up a webpage for the Xbox Mobile Store, which states “Coming Soon.” The page includes a note for Xbox Insiders, thanking them for their participation and explaining that they are currently in a holdback group without access to the feature.
Initial Offering and Expansion Plans
When Bond announced Microsoft’s mobile ambitions, she explained that the store would initially launch on the web. The first titles available will be first-party games like Candy Crush and Minecraft. Over time, the store is expected to welcome third-party games, although the timeline for this expansion remains unclear.
Expectations and Timeline
If Xbox intends to adhere to the July deadline, an announcement should be expected within the next 48 hours. However, even if there is no word by the end of the month, more information will likely be released in the coming weeks.
Conclusion
Microsoft’s foray into the mobile marketplace is a significant move, positioning Xbox as a competitor to established platforms like Google Play. With popular titles like Candy Crush and Minecraft leading the charge, the Xbox Mobile Store is poised to make a splash in the mobile gaming market.
