How to Write Search Engine Optimized Articles
Everyone can write an article, but you must be well-versed in the writing techniques and methods used to write an SEO article. SEO article means Search Engine Optimized Article. In simpler words, SEO articles are those you use when you search for a query in a search engine, resulting in a search list with various articles that answer your question. Continue reading this article to learn what search engine optimization is and how to use it in your article. When doing Content Marketing, it matters that your articles are SEO-optimized or SEO-friendly.
As a blogger or content writer, your biggest challenge is to write articles that are optimized for search engines and appealing to read. If you want more audiences to view your blogs and articles, you will have to get creative with your SEO articles. For that, you need to understand SEO articles and their purpose.
To do excessively well in your niche, just writing good content won’t do the job. These are the two goals that your content needs to accomplish:
- Should solve a particular problem
- It should be appealing to the one who is searching.
Let’s dig deeper to understand the concept and uses of Search Engine Optimization.
What are SEO-optimized Articles?
Search Engine Optimization (SEO) is the process of writing articles in which the content has a hierarchy in rank on the first page of search engines like Google, Cortana, and others. SEO-optimized articles can be achieved by researching keywords and maintaining high-quality content that fulfills users’ requirements.
In a 2020 Journal of Search Engine, it was found that the access rate of the website that comes in the first position in the search engine result page (SERP) is 25%. There is a drastic decrease for the second website in the SERP, which results in 15%. As we go down, the clickthrough rate decreases. In Google, an approximate population of only 2.5% visits the websites in the 10th position. Consequentially, when you continue to page 2, the number of views is even less.
This means that if your website is not on the first search page, there is less possibility for consumers to find your website. The fewer the number of visits to your site, the lesser your opportunity to make out a successful business will be. So, your aim as a content writer/blogger should be to write articles that earn hierarchy in SERP.
If you think you are not capable of producing high-quality SEO-friendly Writing for your website, your next best option will be advertising. But then again, it is a lot more expensive and risky. Instead, invest your time in SEO writing. It is free of cost and will increase your engagement way more than a campaign or an advertisement would.
Step by Step to Write a Friendly Article?
These are the steps you need to follow to come up with a good SEO SEO-optimized article.
Select your topic
The first and foremost thing you need to do is come up with a good topic. In this vast world, it is like finding a needle in a haystack, so list your topics based on your website’s category and the needs of your target audience.
While writing SEO content, you will notice that many people have already written about it, but as long as yours stays original, there is no problem.
Find a keyword
A “keyword” is the most significant element of your article. The rank of your article depends on how many times you have used the keyword in your article. The keyword is the term that is used in search engines to find an article. You will have a primary keyword, i.e., the main keyword of the entire article, and several secondary keywords related to it. You can opt for a keyword planner to get more accuracy. A keyword planner will give you all the details about the relevance of your keywords, from high to low. Proper use of keywords is a must to reduce your competition and secure a higher position.
Finally, write your SEO Optimized Content!
Now that you have everything you need to write, you can start writing. Use your keywords several times, but do not stuff them.
Follow these steps while writing an SEO-optimized article:
- Add your primary keyword in the title (H1)
- Add related keywords in the subheadings (H2, H3, etc.)
- Optimize the number of keywords depending on the length of the post
- Add correspondences and links to related posts and articles.
- Make sure your article is plagiarism-free, edited, and proofread.
- Make some inbound and Outbound Links(Internal Links and Outgoing Links)
What are some tips for Writing the best quality SEO content?
Take a look at these 13 tips to write your search-engine-optimized articles:
Invest Time in Thinking about the Topic
Before starting to write, think carefully about the details and information you want to include in your article. What message do you want to give your reader? What is the focus of your article? What kind of audience do you think will be interested in your article? What will be the needs and expectations of your audience? Before you start writing, thoroughly research and gain insight into your article. An easy and efficient way to do this is to read similar articles and develop ideas.
Build a Proper Structure of the Content You are Going to Write about
Your SEO article should be readable. To make it user-friendly, create a proper structure and segregate your content. Give an introduction. Write the body, which will include the main message. Divide the body into several parts depending on the length of the article. Add a conclusion summarising everything you have written. This should be the basic structure of your article.
Include Paragraphs and Headings
Make a proper division in your paragraphs. Each paragraph should have its significance. When writing a blog, you must use multiple subheadings to make your content more effective and attractive. Your subheadings should be closely related to the main topic of the article. However, try not to overcrowd your article.
Don’t overstuff keywords.
Keywords are the primary feature of any SEO article. However, overusing your keywords will create a negative impression on your readers. Try to use them naturally and add more meaning to your work.
Transition Phrases
We often repeat a similar world, creating a bad impression. Instead, using transition words like ‘secondly’, ‘lastly’, ‘consequently’, etc., will give your article a clearer meaning to your reader, making it more readable and appealing.
Use related keywords
Stuffing your article with your primary keyword makes reading less efficient, but not using them enough can also hurt your rankings. Use similar terms and phrases instead of repeating the same words multiple times. This is where secondary keywords come into the picture. You can use these related words as many times as you want as long as they are meaningful in the place you put them.
Check the length of your article.
Your article should be a minimum of 300 words. SEO articles are generally long; however, don’t scare your potential customers away with the length of the article. Keep it below an average length, focus on the structure, and add your key phrases correctly.
Use Meta Description
Adding a meta description will be advantageous for you and helpful for your readers. In this fast-moving world, time is key and limited. If you add the keyword in your meta description, you will have a greater chance of getting more viewers. A meta-description also determines higher ranking in SERPs in certain search engines.
Develop a Hyperlink Strategy
Sometimes, to make your articles highly search engine optimized, you have to work in partnership with other websites. Write content that other blogs and websites want to link to you. This way, every person who views their page is also a potential viewer of your site. A proper Link-Building structure makes your article impressive and marvelous. So use proper Internal Linking structure and Outgoing links, too.
Frequency
Add content frequently. Regularity is the key to your website. Posting content regularly on your website will boost your search engine rankings.
Write for your customers.
Remember a buyer’s persona, likes, dislikes, interests, weaknesses, and general insight into their lives. This will help you create effective content for the target audience, increasing traffic.
Add Relevant Images
Make your articles visually appealing. Add relevant pictures to ensure that people understand your content better. Also, add alt text and compressed pictures to your image so your pages load faster.
SEO-friendly Title of the Article
Add a simple title that includes the article. Aim for the search terminology that users would apply to find relatable content. This will increase your chances of getting a higher rank.
Conclusion
Even though Search Engine Optimized sounds complicated, it is much easier in practice. You might have looked at one even today. SEO articles are goal-oriented write-ups. People generally read them to solve a problem or get information. You must understand that Search Engine Optimize articles are written for people, not search engines. Follow these few tips and create high-quality SEO Articles.
