Best Social Media Platforms for Digital Marketing in 2023
After the internet revolution, social media platforms took place. Social media are the platforms for making creations, sharing ideas information, career interests. It is not easy to describe social media in limited words due to its broad variety. Social media are web 2.0 internet-based applications. On these platforms, people and entities meet people of different origins, communities, and countries. Social media platforms are some websites and apps where people post their ideas through pictures, videos, content and get reviews, comments, likes, and dislikes.
The key motive of these platforms is to communicate with a large number of people from different areas. Social media is not only for social meetings it is also for business purposes. Now, these platforms are widely used for marketing. There are a lot of social media platforms such as Facebook, YouTube, WhatsApp, Instagram, Twitter, etc. They all are different in use but the motive of these platforms is the same: to connect to people. We are going to discuss 10 current time popular social media platforms.
Biggest Social Media Sites for Online Marketing in 2023
1. Facebook – Best Social Media Platform in the World for Digital Marketing
Facebook is the current time most popular media platform. It has a large number of active users, and the number of its active users is 2.60 billion monthly. At the start, this platform was used to connect individuals but when this got popularity it was used for doing business. As many as its users 65 million businesses are using Facebook business pages and six million businesses through Facebook advertising. As it is a leading social media platform, Facebook is enough safe for doing business. You can do any type of marketing through this platform. Almost every aspect of marketing is connected to Facebook.
2. YouTube – Best Video Streaming Social Media Platform for Video Marketing
The second-largest social media platform with 2 billion monthly active users. The users are using YouTube for one billion hours per day. This platform is found pretty better because communication with its users is too easy. A Youtuber can easily express his views with his users through his videos. YouTube provides services through video, a user can express his views with detailed videos. It is a broad platform where any person can show his or her talent such as singing, cooking, dancing, comedy, etc. Every type of video is available here that can help the user. YouTube advertising is also an earning source for users. They can earn by advertising through their videos.
3. WhatsApp – Best Social Media Platform for Business
In the list of most famous social media platforms, Whatsapp is in the third position with 1.6 billion active users across 180 countries in the world. Whatsapp is owned by Facebook. At first, it was just a messaging app that connected family and friends. After some time it started to deal in business too. Its Whatsapp business app provides business services. It provides a setup for small businesses to communicate with their customers.
4. Instagram – Most Popular Social media Platform for Image and Short Videos Marketing
After WhatsApp, Instagram is the next one in this list which has 1 billion active users. Like Whatsapp, it is also owned by Facebook. Firstly, it was designed as a filtered camera with fancy filters. Later it began to provide stories, Instagram Lives, and IGTV for long videos. Nowadays Insta reels are famous among the youth too. You can increase your productivity through Instagram posts.
5. TikTok – Best Social Media Platform For Short-form Videos
TikTok is a social media platform that is well-known for its authentic and short-form videos. The platform has over 800 million users across the globe. The TikTok platform is immensely popular among the young Millennials and Generation Z audience. Due to its increasing popularity, many brands and businesses are trying to step into the TikTok platform. To grow your engagement and visibility on the TikTok platform, you will need to create authentic videos. Some try out buying TikTok services to amplify their instant. However, if you are thinking of leveraging services, try out the best place to buy TikTok likes to increase your engagement and uplift your visibility flawlessly on the platforms.
6. Tumblr – Best Blogging and Social Media Platform
Another social media platform with around 440 million users. It is a microblogging social media platform that provides you services through sharing photos, text, videos, GIFs, audio, clips, links, etc. Tumblr contains each type of content and niche. It also provides services related to web designing and lets the user customize his blogs.
7. Reddit – Best Social Media Platform for Communities and Groups
This social media platform consists of social news, content, discussion forums, and social media hubs. This platform has a huge follower number that is 430 million monthly active users. It considers itself “The Front Page Of the Internet”. On this platform registered members post their photos, videos, news, content, links, and many more which are to be voted up and down by its members. In the year 2021, it is the 18th most visited website in the world and the 7th most visited site in the USA. It is also a great platform for doing business.
8. Twitter – Microblogging Social Media Platform
Twitter is a globally known social media platform. It is also a microblogging website with 330 monthly active users. On this platform, registered users can post tweets that may be a videos, audio files, news, photos, or GIFs. It may be used as a business platform too. This social media platform also provides customer relations and advertising. It’s Twitter analytics is a dedicated business tool that creates opportunities for doing business.
9. LinkedIn – Business and Employee-Oriented Social Media Site
LinkedIn is an American website that is business and employment-oriented. It also has a huge follower number which is around 303 million per month. It is the best for business-to-business marketing. This is dedicated to professional content instead of personal ideas or updates. 92 percent of B2B marketers prefer this platform for doing their business. Finding employment is easier on this platform and easy to connect with professional ones.
10. Snapchat – Live Stories and Media Platform for Short Stories
Snapchat is an American multimedia messaging platform that mainly provides services regarding pictures and videos. This platform was invented for communicating via videos and pictures. Snapchat also provides offers for doing business. Many great brands use Snapchat for their businesses. The number of its users is around 287 million per month.
11. Viber – Best Messaging Website and Social Media platform
With 260 monthly active users, Viber is also a messaging app just like Whatsapp and Messenger. A user can connect with another user with Viber messages, calls, multimedia, and more. Although it has fewer users than WhatsApp and Messenger it has many great business tools that may help grow business. In these tools Viber ads and coupon codes are important
